Director, Digital Media - Content Strategy

Position: (USA) Director, Digital Media - Content Strategy
Overview

As a Director of Social Content & Platform Strategy, your focus will be to develop and lead business strategies that enable creators to produce story-led, discovery-driven content. You will partner with engineering, product, business, design, ecommerce and cross-functional teams. You will need to be a savvy self-starter who loves building from the ground up, leverages data to inform scale, and has excellent communication skills.

This is a rare opportunity to shape the trajectory of emerging customer behavior. You will bridge the art of what’s possible across today’s rapidly evolving creator & social commerce landscape.

What you'll do

• As part of a growing team, you will lead and advance our Social Commerce Content & Platform Strategy, inclusive of growth vision, financials, operations, production, and measurement. You will guide creating content that inspires product discovery on- and off Walmart surfaces.

• Evolve and scale creator-first content production, including incentive models, platform & program offerings, & unified user experiences.

• Cultivate and lead a growing team that strategically balances creator storytelling with performance-based outcomes.

• Drive efforts internally & externally with executive partners, leadership, and cross-functional teams.

Key Responsibilities

• Social Content Strategy:
Define and own the enterprise content strategy for how social & creator-led content is used across multiple surfaces and platforms (e.g. paid, onsite, in-app, etc.). Balance short-term and long-term approach. Proactively champion platform trends, algorithm changes, creator formats, and emerging social behaviors to inform strategy.

• Platform Leadership:
Pilot and scale new platforms, features, and content formats. Evaluate, activate, and scale AI-enabled & automated program offerings that reduce operational friction in the creator & customer journey. Advance trend intelligence capabilities that tie to product assortment.

• Content Development:
Develop editorial stories and storytelling-led briefs that inspire & guide creators’ content development output, while factoring in creative quality, speed-to-market, and cultural/trending relevance. Ensure authentic, brand-safe, and performance-driven creator integrations that prioritize creators’.

• Creative Excellence:
Partner with creative teams and creators to produce content based on business targets, campaign objectives, & editorial calendars.

• Operating Model:
Lead and develop a team of editorial, platform managers, and production leads. Partner with cross-functional stakeholders & agency partners including marketing, media, social, legal, PR/comms, and tech.

• Creators & Partnerships:
Guide strategy for creators, influencers, and social partnerships in collaboration with Walmart Creator and internal social teams. Forge strategic partnerships with complementary partners that enable content growth & automation.

• Measurement:
Define success metrics and KPIs for social content performance across platforms. Partner with analytics teams to translate data into insights, learnings, and action. Create and progress experimentation roadmap.

Qualifications

• Minimum 10+ years of work experience in a related area (e.g. Influencer Marketing, Creator Platforms, Content Marketing, Digital Marketing).

• Deep expertise in social commerce & the creator economy, inclusive of media partners, social players/networks, and how consumers are using them in the US and internationally.

• Experience with social commerce platforms and/or activations.

• Quantitative and qualitative data analysis, and ability to create future strategies based on insights.

• Someone who can be both a visionary and big picture conceptual thinker as well as a doer.

• Strong written and oral presentation skills, and ability to balance storytelling with data-backed insights.

• Gravitas to advocate, influence, and gain buy in both internally and externally.

• Established industry relationships and experience working with executive level business and marketing leaders within client organizations, particularly across media, retail, and/or ecommerce.

• Effective communication skills – you’re equally…