Associate Director of Commercial AI - Wellbeing Collective

OUR BUSINESS:

Unilever’s Wellbeing Collective Group (WBC) holds the company’s functional nutrition brands and the portfolio of brands that includes Equilibra (Italy) and US acquired brands Olly, Liquid

IV, Nutrafol, Smarty Pants, Welly and Onnit. Each brand is completely unique and focused on giving consumers superior experiences within their respective spaces and target segments. We are committed to continue growing this strategic business for Unilever through a series of acquisitions and international expansion of acquired brands through Unilever’s scale and network in the markets.

We work in an agile, fast-moving environment, collaboratively within the team and with our Unilever colleagues around the world. We work in a project based networked way where everyone needs to be able to take a step back and think strategically as well as rolling up their sleeves and get their hands dirty, to be entrepreneurial and experiment as well as bringing in the best of Unilever and work the structures of a large company, to take charge and lead as well as follow and support others.

The Associate Director of Commercial AI will drive the AI strategy for the Wellbeing Collective—spanning brands such as Liquid I.V., Nutrafol, OLLY, Smarty Pants, Onnit, and others—by defining and delivering scalable, high‑impact AI capabilities across the commercial ecosystem. This role partners closely with commercial leaders, including eCommerce, Media, Sales, Marketing, and Finance, to shape the enterprise AI roadmap and ensure AI is embedded into core decision‑making and operating models.

Responsibilities include identifying and implementing AI solutions across pricing, promotion optimization, analytics, forecasting, media and creative generation, and sales productivity, working with SMEs to define benchmarks and best practices. The role leads cross‑functional sprint teams to prototype, pilot, and scale meaningful AI use cases, while managing a structured experimentation roadmap with robust hypothesis design and outcome measurement. Additional responsibilities include overseeing vendor assessments and build‑vs‑buy evaluations, guiding procurement and technical due diligence, establishing governance frameworks for safe and responsible AI adoption, and managing global tooling, localization, and market activation.

This role will also define and track KPIs to measure AI‑driven value creation, including revenue, margin, productivity, and operational efficiency outcomes.

• Architect and optimize workflows leveraging cutting‑edge AI and automation technologies (Gumloop, ChatGPT Agent Builder, Microsoft Copilot, and internal Unilever platforms)
• Deploy, maintain, and optimize AI workflow software across the organization, ensuring seamless integration with existing Unilever systems and processes.
• Drive measurable business outcomes by championing AI solutions for revenue growth, margin enhancement, and cost reduction across key commercial functions.
• Shape the organizational transformation required to scale AI—upskilling talent, redesigning processes, and establishing adoption mechanisms. Leadership through collaboration & going further together.
• Develop and deliver enterprise‑wide AI education programs, including prompt engineering best practices, team‑specific training, and leadership enablement.
• Maintain a strong portfolio of prioritized AI use cases, ensuring rapid testing, structured evaluation, and strategic scaling.
• Act as the connective tissue between central teams and operating companies to ensure alignment, co‑creation, and shared success.
• Implement robust frameworks for data integrity, model safety, compliance, and ethical use of AI technologies.
• Build strategic partnerships with leading AI providers, startups, consultancies, and academic institutions.

• An AI leader with deep understanding of commercial use cases and the ability to translate emerging technologies into tangible business impact. Combination of visionary and doer.
• Expert in AI prompt engineering, workflow automation, and deploying agent‑based systems.
• Proven track record leading cross‑functional teams through rapid…