Associate Director
Listed on 2026-02-04
-
Business
Business Management, Branding Specialist / Ambassador
Overview
Title of role: Associate Director, North America Dove Hair Innovation
Location: Hoboken, NJ Corporate HQ
Job PurposeAre you strategic, driven, and creative? A cross functional team leader with a passion for growth, a knack for agility, and a desire to transform Unilever’s most iconic brand? We are looking for an energized, dynamic, and experienced Associate Director to lead innovation for the Dove Hair business in North America and chart our next chapter of long-term growth. This is a high priority, high visibility and high impact role that will shape your career and sharpen your marketing toolkit.
Dove is Unilever’s largest brand, central to our Beauty & Wellbeing and Personal Care businesses. Over the past decade, Dove has grown consistently, driven by its strong purpose and commitment to superior care. As a trailblazer in beauty, Dove has led the shift from toxic beauty ideals to a more inclusive form of beauty.
North America, our largest region and heartland of Dove, represents a significant business, crucial to our success, and we have transformational growth plans to expand our market share and penetration while dreaming up the future of this iconic brand.
What will your main responsibilities beAs Associate Director of Dove Hair Innovation you will be responsible for leading a team focused on delivering key innovation initiatives on Dove & Dove Men hair to secure a robust and transformative growth agenda and future funnel, contributing to the ambitious long term plan established by the brand. You will translate global innovation concepts and formats into winning, locally-relevant mixes and build a multi-year pipeline that drives growth, superiority, and brand equity.
You will orchestrate cross-functional teams to land innovations on time and in full, with compelling consumer propositions, robust business cases, and excellence in commercialization across brick-and-mortar and digital commerce.
You will collaborate with the Global Dove Hair team, cross-functional partners, both internal (R&D, consumer insights, customer and sales, supply chain, finance, procurement, demand creation, etc.) and external partners (Pack Design, Consumer Research, key retail customers), to drive desirability through social-first product mix development, rooted in culture. This is a highly visible role that will require crafting product mixes, creating successful trade narratives, supporting compelling claims, working on the long term growth strategy of the business in North America, developing high performing project teams and tight networks to deliver new product benefits, formulations, fragrances, packaging, claims, and demos that resonate with consumers and customers, specifically for the North American market.
Whatyou’ll lead
- Define and socialize a 3-year NA innovation roadmap aligned to global platform direction; lock annual plans to meet Investor Board and planning timelines and build multi-year, scalable platforms for growth
- Shape the NA point of view on portfolio choices (tiers, formats, channels), informed by competitive dynamics and consumer trends, to ensure the pipeline delivers both in-year and longer term financial goals and brand equity.
- For globally led programs, represent NA as a design market from Start, shaping claims, pricing, pack, and channel strategy; lead cross-functional NA network to deliver OTIF, including Investor Board inputs, PLEs, artwork, sales samples, and pricing strategy.
- For BU-specific programs, own end-to-end leadership from concept to launch, including mix development, sourcing, artwork, commercialization, and retailer sell-in.
- Commission and synthesize consumer learning (e.g., Beauty Superiority inputs, concept tests, influencer co-creation, Toluna, Numerator, Beauty Studio, consumer 1-1s, desk research), translating insights into claims, architecture, and storyboards for NA retailers.
- Co-create trade stories and channel-specific propositions that strengthen shelf conversion and digital content effectiveness across national and dComm.
- Embed…
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).