UFS NAM Digital Growth Hacking Expert

** ABOUT UFS
** Act like a founder, accelerate your growth, stay ahead of the curve, enjoy the growth: JOIN US    Unilever Food Solutions is an independent Global Business Unit, which is the 5th largest Business Unit in Unilever. UFS is ~20% of Nutrition Business Group and operates in 76 markets with a Turnover of about €3 Bn. We have a compelling ambition:
To be a €5 Bn business by 2030, becoming the leader in digital selling in the food service industry, the best solution provider for our Operators and the planet, and a Winning People Engine.
UFS operates with a different business model that has a greater emphasis on chefs and field sales to drive demand creation with operators in a Business-to-Business setting. UFS is a unique business within Unilever, with a constant focus on executional excellence and consistent productivity improvements leading to significant value creation and enabled by rich expertise in the professional food service channel.  

UFS is the place where we are all striving to be Chefs supporting Chefs! At UFS we have an entrepreneurial culture with a commitment to speed, simplicity and trust, whilst having a hunger to grow – both our business and our people. UFS also proudly commits to high employee engagement every year with Univoice scores ahead of Unilever across all dimensions.  

It is the place where you can be a risk taker, test and iterate, and be a trendsetter. You can think and work like an owner of your own business and be ahead of the curve. With the purpose of “We free you to love what you do” and the DNA “having empathy for the people we serve and the expertise to meet their needs 24/7” you will become a part of a “People-to-People organization.”    

You will explore new opportunities, big and small, that will make our business grow faster. You will continuously learn, unlearn, relearn, and challenge yourself to accelerate your development in an end-to-end business and in end-to-end roles.
At UFS, we are committed to fostering a culture of trust and unity with our empowered One Team One Goal approach, with a passion for winning and nurturing a culture of psychological safety where people can shape their career adventures. We aim to achieve resilient performance and sustainable success, winning together as one resilient, dynamic team.
ROLE OVERVIEW  UFS North America is building a next-generation AI-powered growth engine across acquisition, ABM, lead management, sales enablement, and loyalty. The Digital Growth Hacking Expert will be responsible for designing, testing, and scaling the end-to-end operator growth model.  This role blends strategy, experimentation, analytical rigor, ABM operations, and hands-on activation. You will focus on:  
• Increasing volume + quality of MQLs & SQLs  
• Designing ABM segmentation, scoring, and lifecycle journeys  
• Rapid test-and-learn (audiences, offers, content, channels)  
• Embedding these learnings into our future AI-fit architecture  
• Partnering with Sales to improve conversion and LTV  You are the engine that connects external & internal data insights, marketing activation, and sales follow-up (CRM) into one cohesive growth loop.
JOB RESPONSIBILITIES    
1. Growth Strategy & Funnel Design  
• Build the North America operator growth model: ICP definition, tiering, segmentation, and lifecycle stages.  
• Design ABM strategies integrating 3P intent signals, 1P behavior, loyalty data, and CRM insights.  
• Architect the lead lifecycle (MQL → SAL → SQL → Opportunity) with clear rules, SLAs, and feedback loops.  
2. Experimentation & Rapid Iteration  
• Run continuous experiments across:  audiences, offers (samples/pilots), creative, content, cadence, channels (social/search/programmatic/email/SMS).  
• Test hypotheses quickly, validate with data, and scale what works.  
• Build a backlog of high-impact experiments to accelerate acquisition and qualification.  3. ABM & Lead Management Orchestration  
• Design end-to-end ABM plays across segments (40+ chains, 2–40 chains, independents).  
• Create playbooks for triggers, cross-channel touchpoints, culinary content, and sales offers.  
• Own lead routing logic, scoring frameworks, and…