Hospital Liason​/Marketing

Job Title: Hospital Liaison

Department: Admissions / Marketing
Reports To: Administrator / Regional Director of Marketing or Admissions
FLSA Status: Exempt / Non-Exempt (per facility needs)

The Hospital Liaison serves as the primary point of contact between assigned hospitals, healthcare systems, and the long-term care facility. This role is responsible for building and maintaining referral relationships, facilitating timely and appropriate admissions, and ensuring a smooth transition of care from the acute hospital setting to post-acute long-term care or rehabilitation services. The Hospital Liaison plays a critical role in census development, patient advocacy, and regulatory compliance.

• Develop and maintain strong working relationships with hospital discharge planners, case managers, social workers, physicians, and insurance representatives.

• Conduct regular hospital rounds and in-person visits as assigned.

• Represent the facility professionally at hospitals, meetings, and healthcare networking events.

• Serve as a knowledgeable resource regarding facility services, specialty programs, and payer contracts.

• Identify appropriate referrals and facilitate timely admission decisions.

• Coordinate with Admissions, Nursing, Therapy, and Business Office to ensure bed availability and clinical acceptance.

• Track referrals, admissions, denials, and conversion rates.

• Assist with census building strategies to meet occupancy goals.

• Communicate effectively with families regarding facility services, expectations, and admission processes.

• Ensure accurate transfer of medical records and required documentation.

• Support smooth transitions from hospital to long-term care or skilled nursing.

• Advocate for patient needs while aligning with facility capabilities and regulations.

• Ensure compliance with all federal, state, and local regulations governing admissions and marketing practices.

• Maintain HIPAA compliance at all times.

• Accurately document referral activity, admissions data, and follow-ups.

• Collaborate with facility leadership to ensure admissions meet regulatory and payer requirements.

• Promote the facility’s services, programs, and outcomes.

• Participate in community outreach initiatives and health system partnerships.

• Provide feedback to leadership on market trends, competitor activity, and referral patterns.

• Bachelor’s degree in Healthcare Administration, Nursing, Social Work, Marketing, or related field preferred.

• Minimum of 2 years experience in healthcare admissions, hospital liaison, discharge planning, or post-acute care marketing preferred.

• Long-term care, skilled nursing, or rehabilitation experience strongly preferred.

• Strong understanding of hospital discharge processes and post-acute care continuum.

• Familiarity with Medicare, Medicaid, managed care, and insurance authorization processes.

• Excellent communication, negotiation, and relationship-building skills.

• Strong organizational skills with attention to detail.

• Ability to work independently and manage multiple priorities.

• Proficient in EMR systems, admissions software, and Microsoft Office.

• Ability to travel to hospitals and healthcare facilities as assigned.

• Ability to sit, stand, and walk for extended periods.

• Ability to lift up to 25 lbs occasionally.

• Flexible schedule may include evenings or weekends based on hospital needs.

• Maintain professional and ethical conduct at all times.

• Meet or exceed referral conversion and census goals.

• Maintain positive relationships with hospital partners.

• Adhere to all facility policies, procedures, and compliance standards.