Hospital Liason​/Marketing

Overview

Job Title: Hospital Liaison
Department: Admissions / Marketing
Reports To: Administrator / Regional Director of Marketing or Admissions
FLSA Status: Exempt / Non-Exempt (per facility needs)

The Hospital Liaison serves as the primary point of contact between assigned hospitals, healthcare systems, and the long-term care facility. This role is responsible for building and maintaining referral relationships, facilitating timely and appropriate admissions, and ensuring a smooth transition of care from the acute hospital setting to post-acute long-term care or rehabilitation services. The Hospital Liaison plays a critical role in census development, patient advocacy, and regulatory compliance.

Hospital & Referral Relationship Management

• Develop and maintain strong working relationships with hospital discharge planners, case managers, social workers, physicians, and insurance representatives.
• Conduct regular hospital rounds and in-person visits as assigned.
• Represent the facility professionally at hospitals, meetings, and healthcare networking events.
• Serve as a knowledgeable resource regarding facility services, specialty programs, and payer contracts.

Admissions & Census Development

• Identify appropriate referrals and facilitate timely admission decisions.
• Coordinate with Admissions, Nursing, Therapy, and Business Office to ensure bed availability and clinical acceptance.
• Track referrals, admissions, denials, and conversion rates.
• Assist with census building strategies to meet occupancy goals.

Patient Transition & Care Coordination

• Communicate effectively with families regarding facility services, expectations, and admission processes.
• Ensure accurate transfer of medical records and required documentation.
• Support smooth transitions from hospital to long-term care or skilled nursing.
• Advocate for patient needs while aligning with facility capabilities and regulations.

Compliance & Documentation

• Ensure compliance with all federal, state, and local regulations governing admissions and marketing practices.
• Maintain HIPAA compliance at all times.
• Accurately document referral activity, admissions data, and follow-ups.
• Collaborate with facility leadership to ensure admissions meet regulatory and payer requirements.

Marketing & Community Outreach

• Promote the facility’s services, programs, and outcomes.
• Participate in community outreach initiatives and health system partnerships.
• Provide feedback to leadership on market trends, competitor activity, and referral patterns.

Education & Experience

• Bachelor’s degree in Healthcare Administration, Nursing, Social Work, Marketing, or related field preferred.
• Minimum of 2 years experience in healthcare admissions, hospital liaison, discharge planning, or post-acute care marketing preferred.
• Long-term care, skilled nursing, or rehabilitation experience strongly preferred.

Knowledge & Skills

• Strong understanding of hospital discharge processes and post-acute care continuum.
• Familiarity with Medicare, Medicaid, managed care, and insurance authorization processes.
• Excellent communication, negotiation, and relationship-building skills.
• Strong organizational skills with attention to detail.
• Ability to work independently and manage multiple priorities.
• Proficient in EMR systems, admissions software, and Microsoft Office.

• Ability to travel to hospitals and healthcare facilities as assigned.
• Ability to sit, stand, and walk for extended periods.
• Ability to lift up to 25 lbs occasionally.
• Flexible schedule may include evenings or weekends based on hospital needs.

• Maintain professional and ethical conduct at all times.
• Meet or exceed referral conversion and census goals.
• Maintain positive relationships with hospital partners.
• Adhere to all facility policies, procedures, and compliance standards.