Brand Media Manager

Overview

Reporting into the Head of Media
, you’ll be responsible for planning, buying, and optimizing brand and upper-funnel media
—making sure our investments drive awareness, consideration, and traffic, while supporting commercial priorities.

This is a hands-on role for someone who loves media, understands the power of brand, and enjoys working at the intersection of data, creativity, and performance.

• Plan and buy media across video (TV, online & CTV), social, display, native, OOH, audio, and partnerships
• Execute and optimize campaigns aligned with global brand strategy and key marketing moments
• Manage pacing, delivery, and quality across markets and channels

• Translate brand objectives (awareness, consideration, traffic) into clear media plans and KPIs
• Balance always-on brand presence with campaign bursts and launches
• Optimize for reach, frequency, CPM/CPV, attention, and incremental traffic

• Track performance using brand KPIs such as reach, brand lift, engagement, and traffic
• Support brand lift studies, incrementality tests, and MMM-informed learning
• Share insights and recommendations to improve future campaigns

• Collaborate with brand, content, and creative teams to ensure media and creative work together
• Brief agencies and internal studios on formats, placements, and best practices
• Support testing of creatives, formats, and content partnerships

• Manage day-to-day agency relationships and media partners
• Work closely with Performance Media, Brand Marketing, E-commerce, Retail, CRM, and Analytics
• Ensure brand media supports both online and in-store traffic

• 3–6 years’ experience in media planning / buying (agency or in-house)
• Strong experience with brand and content-driven channels (video, social, display, OOH)
• Comfortable working with data, dashboards, and media KPIs
• Collaborative, curious, and eager to learn
• Able to work in a fast-paced, international environment