Digital Merchandise Manager

JTL Services, Inc. has been retained to find top candidates for this growing business. Digital Merchandise Manager

Our client is looking for a Digital Merchandise Manager.

• Manage the site merchandising framework—defining product ranking, recommendation, and personalization strategies that balance customer relevance with business goals.
• Lead governance, execution, and optimization of the onsite search and merchandising platform (Hawk Search) to ensure data accuracy, rule consistency, and scalability.
• Develop, manage and execute merchandising updates, search tuning, and recommend enhancements to improve relevance, engagement, and conversion.
• Monitor and optimize key metrics such as zero‑result rate, CTR, CVR, AOV, and LTV through continuous refinement of search logic, product boosting, and AI‑driven recommendations.
• Partner with Analytics and UX teams to assess how traffic sources, customer segments, and offers impact performance, and use those insights to evolve site merchandising strategy.
• Collaborate cross‑functionally with Media, CRM, Creative, Brand, and Merchandising teams to align promotions, content, and inventory priorities with customer, business and brand goals.

• Evaluate site performance across key lagging and leading KPIs like (CVR, AOV, RPV, LTV, search exit rate) to guide strategic merchandising decisions.
• Deliver actionable insights from onsite behavior, segmentation, and conversion data to inform ongoing optimization efforts focused on revenue generation.
• Partner with testing and analytics teams on A/B test development, measurement, and iteration to validate improvements.

• Stay ahead of trends in digital merchandising, AI, and personalization to identify innovation opportunities.
• Maintain a culture of data‑driven experimentation and continuous refinement of search and merchandising practices.
• Provide strategic input on platform enhancements and process improvements to improve scalability and customer satisfaction.

• 5+ years of experience in ecommerce merchandising, site search, or digital optimization.
• Expertise with site search and merchandising platforms (Hawk Search or similar).
• Experience with analytics tools such as Google Analytics, Content Square/Heap.
• Strong understanding of ecommerce KPIs (CVR, AOV, RPV, LTV) and optimization/testing methodologies.
• Experience with backend product onboarding and setup.
• Nice to Have:
  Experience with AS400 or bridge tools to AS400.

• Strategic & Analytical Leadership: Defines frameworks that translate data and insights into high‑impact merchandising decisions.
• Customer‑Centric Mindset: Anticipates customer needs and tailors the onsite experience to drive engagement and satisfaction.
• Cross‑Functional
  
  Collaboration:
  
  Partners across marketing, merchandising, and UX to align business priorities and execution.
• Platform Governance: Owns the configuration and governance of merchandising tools and processes to ensure efficiency and accuracy.
• Execution & Prioritization: Balances multiple projects with focus on measurable impact, scalability, and ROI.

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