Communications Manager

# Communications Manager## •### @carolinacorefc

Posted on 3/10/2026
• Full-time##

Job Description
** Communications Manager
**** Carolina Core
**** Position Overview
** Carolina Core is seeking a strategic, detail-oriented, and highly skilled Communications Manager to lead written communications across Carolina Core FC and future sports and entertainment properties. This role is responsible for shaping the organization’s public voice — driving clarity, consistency, and connection across PR, email, website content, text campaigns, and all external messaging.

This person will build and manage communication channels that deepen fan engagement, strengthen community connections, support revenue initiatives, and elevate the Carolina Core brand. They will also oversee matchday media operations for Carolina Core FC and manage the Social Media Manager to ensure aligned messaging across platforms.

This individual is a highly skilled communicator — someone who can distill complex ideas into clear, compelling messages and craft narratives that resonate, inspire, and drive meaningful action.
** Key Responsibilities
**** Communications Strategy & Leadership
*** Develop and execute an integrated communications strategy across PR, email, website, and text channels for Carolina Core FC and future sports & entertainment properties.
* Own the brand voice, messaging standards, and narrative direction that reflect the broader Carolina Core identity.
* Manage and mentor the Social Media Manager to ensure aligned messaging and tone across all platforms.
* Partner with marketing, partnerships, merchandise, operations, and community teams to ensure unified communication across the organization.
* Provide strategic guidance on communication, best practices, and message development.
** Public Relations & Media Relations
*** Lead PR efforts, including press releases, media advisories, story pitches, and crisis communication across all properties.
* Build and maintain strong relationships with local and regional media outlets, journalists, bloggers, and influencers.
* Identify and pitch compelling storylines that highlight players, coaches, community initiatives, and organizational impact.
* Respond to media inquiries professionally and promptly.
* Maintain and regularly update media lists and outreach strategies.
* Support partners and sponsor messaging through coordinated communication efforts.
** Matchday Media Operations
*** Oversee all matchday media operations for Carolina Core FC and other events, including press box setup, credentials, media check-in, photo marshaling, and broadcaster support.
* Prepare and distribute game notes, match previews, media packets, and post-match recaps.
* Coordinate pre-match and post-match press conferences, mixed zone access, and all media availability moments.
* Provide timely and accurate communications throughout matchday.
* Maintain historical and season-long statistical records for media and internal use.
* Collaborate with the Social Media Manager to ensure real-time matchday messaging aligns with communication priorities.
** Email Marketing & Direct-to-Fan Communication
*** Own all email communications for Carolina Core FC and future properties, including newsletters, ticketing promotions, merchandise campaigns, matchday updates, and community features.
* Build segmented and targeted email campaigns to increase personalization, relevance, and conversion.
* Use CRM data to develop automated workflows, fan journeys, and behavior-driven communication streams.
* Coordinate with ticketing, partnerships, and marketing to support revenue-driving initiatives across properties.
* Oversee text messaging campaigns for alerts, reminders, and fan engagement.
* Track performance, optimize content, and test messaging to increase engagement and results.
** Website Content & Messaging
*** Manage updates to the Carolina Core FC website and support additional property sites as they launch.
* Write and edit content for news stories, bios, ticketing pages, partner features, and community initiatives.
* Ensure all web content reflects the Carolina Core brand identity and supports ongoing campaigns.
* Collaborate with marketing and…