Content Marketing Specialist

Overview

Welcome to Pioneer Square Brands, a dynamic and innovative company at the forefront of the consumer goods industry. We are committed to delivering high-quality products with excellence, creativity, and customer satisfaction. Our diverse portfolio features brands such as Brenthaven, Gumdrop, and VAULT, with mobile technology accessories that support successful technology deployments. Our team is united by a shared vision to shape the future of our industry.

We offer a challenging and rewarding environment where ideas are valued and growth is encouraged. Pioneer Square Brands has a global footprint with office locations in High Point, North Carolina, and Manila, Philippines.

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We ensure technology works so that people can focus on what matters.

• Genuine and Respectful
• Pride in Everything We Do
• Excellence through Innovation
• Obsessed with Customer Success

Content Marketing Specialist

Location:

High Point, North Carolina

The Content Marketing Specialist will work closely with cross-functional teams to plan, create, execute, and optimize content marketing initiatives across multiple channels. This role is responsible for developing high-quality content that drives engagement, supports product marketing efforts, and delivers measurable results.

• Collaborate with the marketing team to plan and execute effective content marketing campaigns aligned with business goals
• Ensure consistent, on-brand, cohesive marketing communications across the company website, digital platforms, print materials, and advertising channels
• Oversee the creation, writing, editing, and approval of marketing content for both paid and organic channels
• Manage and maintain the content calendar, ensuring all content is published on schedule
• Optimize content using current SEO best practices, including keyword research and on-page optimization
• Execute content strategies to support existing products and marketing initiatives
• Track, analyze, and report on campaign performance, using insights to optimize future content and measure success against KPIs
• Collaborate closely with cross-functional teams on strategy and execution
• Analyze consumer behavior and develop data-driven optimization strategies
• Support additional marketing-related tasks as needed

• At least 5 years of experience in content marketing or content management
• Background in Journalism, Marketing, Communications, or a related field
• Solid experience with digital marketing tools such as Google Analytics, Hub Spot, Mailchimp, Domo, Facebook Business Manager, or similar platforms
• Demonstrated experience in SEO copywriting and content optimization
• Strong understanding of social media platforms and content best practices
• Exceptional written English skills with strong attention to detail
• Highly organized with excellent time-management skills
• Experience with Salesforce and Pardot is highly preferred
• Experience using Asana is preferred

• Consistently meets quarterly and annual content and campaign KPIs
• Drives measurable improvements in engagement, traffic, and lead performance year over year
• Delivers on-time, on-brand content across all channels
• Improves organic performance through effective SEO and content optimization
• Maintains strong cross-functional alignment and positive stakeholder feedback
• Ensures accurate reporting, clean data, and reliable use of marketing systems