Content Marketing Specialist

Role Overview

The Content Marketing Specialist is responsible for developing clear, accurate, and compelling content for technical products and solutions in a global B2B environment. This role partners closely with internal subject matter experts across product management, engineering, sales, and training to translate complex information into customer-ready content.

This position is ideal for a strong writer and presentation builder who enjoys technical detail, can manage projects independently, and thrives in a collaborative, cross‑functional setting.

• Content Development:
  • Write and edit technical marketing content including advertising materials, product descriptions, brochures, application guides, and sales materials.
  • Translate complex product features and terminology into clear, customer‑focused messaging.
  • Ensure accuracy, consistency, and clarity across all B2B content.
  • Support additional marketing content creation in areas such as email, website content and other media.
• Presentation & Sales Enablement Content:
  • Develop high‑quality, persuasive presentations (PowerPoint or similar) for internal and external audiences that are well‑written and designed.
  • Create structured, visually clear narratives that support sales, training, and customer education efforts.
• Cross‑Functional
  
  Collaboration:
  
  
  • Partner with internal “customers” and subject‑matter experts to gather input, validate content, and refine messaging.
  • Manage content review cycles efficiently, balancing accuracy with deadlines.
• Project Management & Ownership:
  • Independently manage content projects from concept through completion.
  • Maintain documentation, version control, and content organization.
  • Ensure deliverables align with brand standards and business goals.
• Content Quality & Governance:
  • Maintain consistency in tone, terminology, and messaging across content types.
  • Contribute to content frameworks, templates, and best practices.

• Bachelor’s degree in Marketing, Communications, English, Journalism, Technical Writing, or a related field.
• Demonstrated writing experience with B2B products, systems, or complex subject matter.
• Ability to work as a self‑starter who works well to meet deadlines and project needs.
• Strong command of written English with excellent attention to detail.
• Experience working with cross‑functional teams and subject‑matter experts.
• Strong organizational and project management skills.
• Proficiency with PowerPoint and common content creation tools.

• Content is accurate, clear, and trusted internally and externally.
• Internal teams rely on this role to “make the complex simple.”
• Projects are delivered on time with minimal rework.
• Content improves sales effectiveness, training clarity, and customer understanding.