Director of Digital Campaigns

Position Title

Director of Digital Campaigns

Candidates are welcome to apply from across the U.S. Those that are near the Popular Democracy office in DC may be asked to work from the office one or two days per week if necessary. Applicants outside of this area may be required to travel to the Popular Democracy office occasionally.

Popular Democracy works to promote equity, opportunity, and a dynamic democracy in partnership with innovative base‑building organizations, organizing networks and alliances, and progressive unions across the country. We work with 46 affiliates in 32 states, Puerto Rico, and DC to build the strength and capacity of democratic organizations that envision and advance a pro‑worker, pro‑immigrant, racial and economic justice agenda. We are a rapidly expanding, changing organization that partners with organizations across the country to build political power and win tangible victories that improve the lives of low‑wage workers, immigrants, and communities of color.

We are seeking a Director of Digital Campaigns to lead the development and execution of digital organizing strategies that build base and narrative power to advance Popular Democracy’s long‑term goals. This role will lead a team that designs and runs digital campaigns to recruit new people, raise funds, and move people through an online‑to‑offline matrix of engagement that drives political action.

The Director will also work closely with affiliates and staff to strengthen the network’s overall digital capacity, equipping our affiliates with the tools and strategies needed to win campaigns and organize at scale.

It is expected that the Director of Digital Campaigns will travel and attend in‑person trainings, meetings, and actions with Popular Democracy affiliates and partners approximately 1–2 times a month.

We estimate that candidates will have about 15 years of relevant experience, but our review of candidates for this role will focus on whether they can fill the needs of the position, not years of experience.

The Director of Digital Campaigns will supervise two Senior Digital Campaigns Managers and a Senior Digital Content Producer and will report to the Chief of Communications and Narrative.

• Respond rapidly to what’s happening in the world.
• Use strategic moments to build momentum and base.
• Help people make sense of what’s happening and articulate a clear and compelling call to action.
• Provide people with the tools, knowledge and skills to grow their impact.
• Move people recruited online into offline actions and events.
• Scale our impact through distributed tactics.
• Instill a culture of experimentation and evaluation to encourage new and innovative approaches to digital organizing and generate best practices that can be disseminated across our organization and network.
• Monitor political, media, and cultural trends to identify strategic opportunities for proactive storytelling and rapid response.
• Support and guide affiliates in digital strategy and engagement, including online‑to‑offline recruitment and expansion into targeted geographic areas.
• Expand and deepen internal and external partnerships that help us reach new audiences within our target base.
• Develop a system for maintaining a digital calendar to manage the flow of social media, email, SMS, blog and other digital content.
• Provide coaching, strategic guidance, and training to Popular Democracy staff and the network.
• Support fundraising efforts as needed, including providing background information and materials and/or participating in relevant meetings with donors or donor forums.
• Other related duties as needed and assigned.

• 3–5 years in a leadership and/or management role with demonstrated success in leading collaborative projects.
• Demonstrated ability to craft messages and produce clear, compelling digital materials that tackle complex issues for wide audiences.
• Experience managing and executing digital strategies across several channels and an understanding of digital organizing and marketing trends.
• A creative, open, and innovative mind energetically searching…