Digital Manager

Civic Nation seeks a Digital Manager to support Civic Nation’s digital strategy and programs with a focus on email, social media, and SMS. This role will report to the Digital Director and primarily focus on the Civic Nation brand, campaigns, and our voter registration and mobilization efforts through our Election Dates and Deadlines program. The successful candidate will also manage a Digital Coordinator and Digital Associate who lead social and email for our ALL IN Campus Democracy Challenge and We The Action initiatives, while providing support to other initiatives as needed.

The Communications Team is focused on telling the story of Civic Nation’s work. Through creative messaging, digital activations, media relations, and more, the Communications Team amplifies the work of all Civic Nation initiatives and campaigns.

Civic Nation is an impact hub for the ideas, leaders, and initiatives that strengthen civic culture, civic power, and civic participation. We shift culture, systems, and policy by bringing together individuals, grassroots organizers, industry leaders, and influencers to tackle our nation’s most pressing social challenges. Five initiatives are a part of the Civic Nation family: ALL IN Campus Democracy Challenge, Change Collective, It’s On Us, We The Action, and When We All Vote.

• Serve as lead on email, social media, and SMS strategy and execution for assigned Civic Nation initiatives and campaigns, and collaborate with the broader communications team on additional initiatives as needed.
• Act as a liaison across program teams and the Communications Hub to lead coordinated efforts to amplify the brand and work of all programs.
• Lead content development for Civic Nation initiatives across social platforms, including online thought leadership, content drafting, coordination with design and video teams, approvals, posting, community management, and audience growth.
• Manage the execution, production, strategy, and project management of the cross-initiative Election Dates and Deadlines program.
• Create and maintain content calendars based on a deep understanding of initiative goals, programming, and target audiences; using Asana to assign tasks and track progress.
• Manage multiple email programs, including strategy, content calendar, fundraising opportunities, and A/B testing.
• Oversee the execution and production of emails, including drafting, approvals, sending, and optimization.
• Develop digital plans to outline strategies for assigned initiatives, including goals, target audiences, and engagement tactics.
• Set digital goals across email, social, and SMS for growth and engagement, reporting and analyzing metrics regularly to track progress toward those goals, and adjusting the strategy to maximize performance.
• Use digital analytics to inform social media and email strategy, as well as weekly content.
• Collaborate with the Communications team to develop comprehensive rollout plans around big moments.
• Create social toolkits, provide additional social support, and capture content at in-person events.
• Deploy rapid-response strategies when necessary, in partnership with the Communications Hub team.
• Manage, coach, and support a Digital Coordinator and a Digital Associate who draft and post content and produce emails.
• Closely monitor industry trends in digital engagement and cultural trends among our target audiences to identify new opportunities for reach and engagement.
• Closely monitor civic engagement and national election news and trends, including changes to deadlines and decisions that affect voting access.
• Propose new ideas, experiments, and opportunities in communications planning meetings.
• Other reasonable and relevant duties as assigned.

• 4+ years of experience writing and developing content for social media platforms, email campaigns, and digital organizing efforts, preferably in the nonprofit and/or political environments, including internships.
• 2+ years of supervisory or management experience.
• Experience in using digital tools effectively, including Sprout Social, Canva, Asana, Every Action, or Hub Spot, and all social platforms preferred.
• Exp…