Product Marketing Manager

US Corp Office 2325 Dulles Corner Blvd. Suite 600 Herndon, VA 20171, USA

Exostar’s cloud-based platforms create exclusive communities within the Aerospace and Defense, Life Sciences, and other highly regulated industries where members securely collaborate, share information, and operate compliantly. Within these communities we build trust. By analyzing community data we provide insights and intelligence, enabling organizations to make better, timelier decisions, to mitigate risk, and operate more efficiently.

The Product Marketing Manager (PMM) will be responsible for strategic positioning, messaging, and go-to-market success of Exostar’s product portfolio. Collaborate with Product, Sales, Customer Success, and Marketing teams, the PMM will anticipate the needs of our prospects and customers, identify market opportunities, build compelling narratives, drive adoption and growth.

Success in this role requires quickly developing a deep understanding of Exostar’s solutions, customer needs, and sales motions. The PMM will engage with Exostar sales teams and customers, lead cross-functional collaboration, and communicate effectively across internal and external audiences.

• Develop a deep understanding of our target industries, buyer personas, and competitive landscape.
• Craft and refine product messaging that differentiates Exostar solutions.
• Translate technical capabilities into business value for customers.
• Lead product launches and releases in collaboration with product management and marketing.
• Collaborate with Marketing, Sales, and Product to develop and manage go-to-market plans including target segmentation, messaging, and activation strategies.
• Define and monitor key launch KPIs and adjust strategies based on performance insights.
• Conduct win/loss analysis and gather market feedback to refine positioning and strategies.
• Create and deliver compelling sales tools including pitch decks, product briefs, competitive battle cards, and customer-facing collateral.
• Train and support Sales and Customer Success teams on product value propositions and messaging.
• Gather and incorporate feedback to continuously improve enablement materials.
• Content Development & Demand Support
  • Contribute to thought leadership and lead-generation content such as whitepapers, blogs, and webinars.
  • Collaborate with digital marketing on campaigns to drive awareness and lead conversion.
  • Ensure messaging consistency across all marketing and communication channels.

• 6+ years in B2B solution marketing experience, preferable in a highly regulated industry like Aerospace & Defense
• Strong understanding of Saas products and buying cycles
• Demonstrated success in positioning and launching B2B products with measurable impact on pipeline and adoption
• Understanding of/openness to learning new technologies to enhance processes and effectiveness
• Excellent communication and presentation skills with ability to effectively influence and communicate cross-functionally with senior levels of management within Exostar and across external partners
• Ability to translate client need into business requirements and software features into client benefits
• Analytically rigorous! Can apply pricing and financial analyses, competitive analyses, sales feedback, and client measurements into actionable, viable campaigns
• Able to research, collect, analyze, synthesize, and present data.
• Self-starter attitude with strong organizational and project management skills.
• Ability to work and thrive in a fast-paced, cross-functional environment
• Idea-driven and creative, and can articulate ideas in a collaborative and fast-paced environment

• Familiarity with supply chain, identity and access management, cybersecurity, compliance, or secure collaboration platforms.
• Prior experience in regulated industries such as aerospace, defense, or life sciences.

• Bachelor’s degree in marketing, business, communications
• Advanced degree a plus

Location:

Herndon VA, (3xweek) Hybrid

Exostar’s cloud-based platforms create exclusive communities within the Aerospace and Defense, Life Sciences, and other highly regulated…