Content & Social Lead; Fintech​/Lending

Cync is looking for a hands‑on builder who can own content end‑to‑end and turn deep fintech expertise into consistent, high‑impact storytelling—primarily on Linked In with extensions to website, email, ads. This role blends strategy with execution: you’ll plan, create, ship, measure, and iterate.

• Continuously produce high-quality content across formats: short‑form video, Linked In posts, ads, landing pages, emails, blog posts, and case studies.
• Turn raw inputs (customer interviews, sales calls, product demos, transcripts, Slack threads, founder POV) into polished, on‑brand assets—fast.
• Maintain a consistent publishing cadence across Linked In and supporting channels.

• Build and execute a Linked In content engine for Cync: thought leadership, product education, customer proof, and founder‑led narratives.
• Develop repeatable content series (e.g., lender workflows, deal stories, product drops, POV on fintech trends).
• Write and test hooks, formats, and CTAs that drive reach, engagement, and inbound demand.

• Capture, edit, and ship short‑form video weekly: customer clips, testimonials, feature explainers, demos, founder content, and social snippets.
• Deliver video creative for ads, website sections, case studies, and product launches.
• Run lightweight video shoots (remote or in‑person), plan interview questions, and manage editing workflows.
• Maintain and improve the Cync website with fresh, clear, conversion‑oriented content.
• Own an ongoing pipeline of blogs, guides, playbooks, and help‑center content.
• Translate complex lending workflows (origination, underwriting, spreads, collateral, compliance) into simple, helpful educational materials.

• Build internal libraries of reusable assets: testimonials, quotes, clips, visuals, ad hooks, and messaging blocks.
• Ensure consistent tone, narrative, and positioning across all content.
• Identify CYNC’s true expertise and commercialize it through content that drives trust and demand.

• 3–6+ years of content marketing experience, ideally in SaaS and/or Fintech.
• Proven ability to own and scale a content pipeline independently.
• Strong writer with a clear, approachable voice—able to explain complex lending concepts without dumbing them down.
• Comfortable on video and around video: planning interviews, writing questions, basic editing.
• Demonstrated experience driving inbound demand with content (and able to speak to what worked and what didn’t).
• Proficient with AI tools for content (ChatGPT, Claude, repurposing tools), with good judgment on when to use AI vs. write from scratch.
• Highly organized and reliable; able to manage multiple stakeholders, projects, and deadlines.

• Experience in lending, fintech platforms, or adjacent fintech infrastructure.
• Working knowledge of SEO fundamentals.

• CYNC has a consistent, recognizable Linked In presence that drives engagement and inbound leads.
• A repeatable content engine is in place for video, posts, and long‑form assets.
• Website content clearly communicates Cync’s value and expertise in modern lending.
• Internal knowledge is transformed into scalable, reusable content assets.