Business Development & Engagement Coordinator

Business Development & Engagement Coordinator

• Type:
  Full Time
• Salary/Pay Rate: $70,000 - $95,000 Annually/ Dependent on Qualifications
• Posted Date: 01/22/2026

The purpose of this position is to provide hands‑on implementation and coordination for business outreach, economic development programming, and community engagement initiatives. The Business Development & Engagement Coordinator focuses on executing projects and programs that enhance business visibility, community connection, and service experience. The position strengthens relationships between the Town, its business community, and regional partners by translating strategic goals into tangible results.

This position plays a vital role in promoting Herndon as a place to do business, supporting the delivery of Town priorities, and ensuring a consistent, responsive presence for the business community. The role requires initiative, collaboration, and a willingness to learn and grow within the Town’s economic development framework.

• Implements assigned elements of the Town’s economic development and community engagement strategies, translating departmental goals into coordinated outreach, communication, and visibility efforts.
• Serves as a day‑to‑day contact for business support services, building relationships with local businesses and connecting them to Town departments, partner agencies, and available resources.
• Leads Business Retention & Expansion (BRE) efforts, including proactive outreach to local businesses, scheduling and conducting visits, identifying needs and opportunities, and accurately capturing engagement details, visit outcomes, and follow‑up actions within the department’s CRM system to inform ongoing service and strategy.
• Coordinates business recognition events and engagement activities—including ribbon cuttings, business openings, and outreach events—to celebrate business milestones and strengthen community connections.
• Assists in developing and implementing business‑focused programs and initiatives that enhance the Town’s economic vitality, visibility, and competitiveness.
• Collaborates with Communications & Economic Engagement staff to plan and develop social media content and storytelling campaigns that promote business highlights, as well as community events and Town initiatives as they relate to the Town’s business community.
• Serves as coordinator and content lead for the business newsletter, identifying timely topics, coordinating contributions, and aligning messaging with the Town’s strategic communication objectives.
• Designs and manages the distribution of business welcome packets and follow‑up engagement touchpoints to support long‑term retention and relationship‑building.
• Maintains and regularly updates the Economic Development webpage and associated content within the Town’s website, ensuring information is accurate, current, and aligned with the Town’s branding and outreach standards.
• Supports interdepartmental collaboration on new business developments and redevelopment projects, ensuring consistent messaging and proactive communication with internal and external stakeholders.
• In coordination with the Economic Development Manager, partners with internal teams to identify and monitor process improvement opportunities related to permitting, licensing, and service delivery, contributes insights to enhance efficiency and customer experience.
• Serves as the primary liaison for collecting and coordinating business‑related data from other departments—such as, licensing, and inspections—to improve the accuracy, consistency, and accessibility of Town business data.
• Collects and maintains key performance metrics for business outreach, engagement, and marketing programs. Compiles dashboards and summaries that support departmental reporting, performance measurement, and strategic decision‑making.
• Oversees survey design and management to assess business needs and program impacts; synthesizes findings into actionable insights and recommendations for departmental strategy.
• Leads the ongoing compilation, maintenance, and upkeep of the Town’s master business database, ensuring data integrity, timely updates, and the…