Produce Manager | Fresh Sales
Listed on 2026-03-10
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Sales
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Management
Job Description
SUMMARY
:
The Produce Sales Manager position displays a high degree of professionalism in representing AWG as a representative to our membership in Produce merchandising and sales. This position plays a major role in educating the retailer on AWG programs that drive same‑store sales to attain maximum profitability. The Manager is responsible for directing, supporting, and coordinating all activities and functions involving the sales and marketing of produce products at the divisional level, including providing retailer‑driven requirements in the selling process, all staffing functions, and the continual pursuit of activities consistent with the philosophies and objectives of AWG.
This position supports AWG’s mission to remain firmly committed to our long‑established mission statement: "Our mission is to ensure the success of our member retailers and provide opportunities to our employees. This will be accomplished by satisfying the customers’, and our member retailers, needs for quality supermarket merchandise and superior support services. We will do this with high quality employees whose mission is to provide the lowest possible cost of goods in order to ensure our members’ profitability, competitiveness and continued growth."
Essential Duties and Responsibilities:- Build a relationship of trust and loyalty between members and the Produce department.
- Coordinate all sales and staffing activities including period sales events, food shows, new‑item distribution, and any other type of sales event.
- Select and train department staff members to establish objectives and developmental plans for each.
- Manage, direct, and review staff members by providing a quarterly update of their progress in relation to established goals and objectives.
- Supervise, monitor and control division expenses to maintain a profitable and professional atmosphere.
- Direct division staff to achieve and maintain the established goals and objectives of the Division, Territory, Sales Representatives, and specific retailer store as it relates to Produce.
- Work closely with all departments at AWG, especially Member Services, Procurement, Warehousing, Advertising, Pricing, and Shelf Management on all areas pertaining to the sales of Produce.
- Achieve desired goals for sales, expenses, advertising, pricing, shelf placement, signage, and temporary price reductions on all produce products and promotions.
- Establish regular calls with all key division retailers to present merchandising programs and share product information relevant to the retailers’ business and success.
- Communicate divisional, members’, and staff’s needs to the Director of Procurement and Member Services or appropriate support staff on a continuous basis.
- Direct and plan all division new store openings, members’ employee samplings, special events, division food shows, demos, and other functions and/or events as needed as it pertains to Produce.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below represent the knowledge, skill, and/or ability required. A reasonable accommodation will be considered according to the ADA if it would not impose an undue hardship on the operations of the business.
EDUCATION / CERTIFICATIONS AND / OR
EXPERIENCE:
Retail grocery store experience preferred. Degree not required, but equivalent work experience in retail preferred; or one to two years of related experience and/or training; or an equivalent combination of education and experience. Experience must be in a management role in the field of Produce. A current valid driver's license with a good driving record is required.
LANGUAGE
SKILLS:
Ability to read and speak fluent English and comprehend operating and maintenance instructions and procedure manuals. Possess the ability to write routine reports and correspondence. Ability to make presentations effectively before small and large groups.
MATHEMATICAL
SKILLS:
Possess the ability to read and interpret departmental financial and operating statements. Calculate figures and amounts such as discounts, interest, commissions, proportions,…
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