Director, Regional Marketing Americas

The Director, Regional Marketing LSG energizes strategy sessions with commercial leaders and the marketing team to set the pace for regional growth. This role thrives on analyzing market trends and customer insights, transforming them into innovative campaigns and product launches that resonate locally. By partnering closely with sales and product management, the director empowers teams, builds lasting customer relationships, and adapts tactics in real time to seize new opportunities.

Collaboration, leadership, and driving measurable results shape the future of the Americas region.

• Lead and develop annual marketing plans tailored to the Americas, aligned with global strategy.
• Drive customer segmentation, product positioning, and pricing strategies for diverse markets.
• Manage demand generation activities and product launches across the region.
• Empower sales teams through enablement, training, and development of sales tools.
• Conduct market intelligence and competitive analysis to identify growth opportunities.

• 12+ years of experience in Diagnostics or Life Science marketing, including managing multi-cultural teams and complex portfolios.
• Bachelor’s degree required;
  Master’s (MBA/MS) or Ph.D. preferred.
• Proven ability to lead, coach, and motivate regional marketing teams to achieve growth targets.
• Strong analytical skills to leverage data and optimize marketing programs.
• Deep knowledge of Bio-Rad products, technologies, and commercial marketing strategies.
• Impeccable communication and collaboration skills, with the ability to influence and build relationships across functions.
• High level of autonomy and strategic thinking, translating commercial objectives into actionable growth plans.

At Bio-Rad, we’re empowered by our purpose and recognize that our employees are as well. That’s why we offer a competitive and comprehensive Total Rewards Program that provides value, quality, and inclusivity while satisfying the diverse needs of our evolving workforce. Bio-Rad's robust offerings serve to enrich the overall health, wealth, and wellbeing of our employees and their families through the various stages of an employee’s work and life cycle.

We’re proud to offer a variety of options, including competitive medical plans for you and your family, free HSA funds, a new fertility offering with stipend, group life and disability, paid parental leave, 401k plus profit sharing, an employee stock purchase program, a new upgraded and streamlined mental health platform, extensive learning and development opportunities, education benefits, student debt relief program, pet insurance, wellness challenges and support, paid time off, Employee Resource Groups (ERG’s), and more!

The estimated base salary range for this position is $199,400 to $274,100 at the time of posting. Actual compensation will be provided in writing at the time of offer, if applicable, and is based on several factors we believe fairly and accurately impact compensation, including geographic location, experience, knowledge, skills, abilities, and other job permitted factors. This position is eligible for a variable annual bonus, which is dependent upon achievement of your individual objectives and Company performance.

For 70 years, Bio-Rad has focused on advancing the discovery process and transforming the fields of science and healthcare. As one of the top five life science companies, we are a global leader in developing, manufacturing, and marketing a broad range of high-quality research and clinical diagnostic products. We help people everywhere live longer, healthier lives. Bio-Rad offers a unique employee experience with collaborative teams that span the globe.

Here, you are supported by leadership to build your career and are empowered to drive change that makes an impact you can see.

Bio-Rad is an Equal Employment Opportunity/Affirmative Action employer, and we welcome candidates of all backgrounds. Veterans, people with physical or mental disabilities, and people of all race, color, sex, sexual orientation, gender identity, religion, national origin and citizenship status are encouraged to apply.

Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes.

Bio-Rad has received reports of individuals posing as Bio-Rad recruiters to obtain information, including personal and financial, from applicants. Beware of these fake "recruiters" and job scams.  for more information on this scam and how to avoid it. #LI-PB1

Legal Entity: ()Bio-Rad Laboratories, Inc.