Content Marketing Specialist

Hendrick Automotive Group

Location:

6000 Monroe Rd, Charlotte, North Carolina 28212

Hendrick Automotive Group is looking for a Content Marketing Specialist to join our team — a social-first role where your creativity directly shapes how one of the nation's largest automotive groups shows up online.

The Content Marketing Specialist is a social-first role responsible for planning, creating, publishing, and optimizing content across Hendrick Automotive Group’s corporate social media channels while supporting store-owned social accounts across the organization. This role focuses on driving brand awareness, increasing engagement, and supporting business objectives through consistent, high-quality social content.

This position owns the social content lifecycle—from ideation and calendar planning to publishing, performance tracking, and optimization. The specialist works closely with internal teams and dealership partners to ensure all content aligns with Hendrick brand standards, reflects our culture, and supports marketing initiatives, sponsor ships, and dealership growth.

This role requires a strong creative eye, a pulse on social trends, and the ability to turn strategy into engaging, on-brand content that performs.

Job Responsibilities include the following. Other duties can be assigned.

• This role is a teammate in the Hendrick Automotive Group Marketing Department.
• Own and manage the corporate social content calendar, including planning, scheduling, and distribution
• Foster a sense of community around the brand through interaction with followers
• Monitor and report on social media metrics by analyzing the performance of campaigns to optimize strategies
• Ideate and produce content around key business obejctives include brand campaigns, inventory, service, sports sponsor ships, etc.
• Assist in creative recommendations, proofing, and edits of media assets as needed
• Support key brand standards for maintaining continuity in our Hendrick brand image and customer experience across our online presence
• Actively post on and manage select dealership social accounts that are inactive or require hands-on content support
• Stay up to date with marketing trends, platform updates, and user interface enhancements for social channels
• Ability to work independently and within a team. Hendrick Automotive Group prides itself on working together on all projects supporting our stores.
• Foster strong relationships with key dealership and corporate personnel
• Proactively identify opportunities to support dealership marketing through social content
• Travel required as needed to support our dealership operations

Qualifications:To perform this job successfully, an individual must perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/

Experience:

• Bachelor’s degree in communications, marketing or business management
• 3-5 years of hands-on social media experience with a brand or agency
• Deep understanding of top social media platforms, including Facebook, Instagram and Tik Tok
• Ability to balance multiple work streams and prioritize tasks
• Outstanding communication and presentation skills
• Detail-oriented and organized
• Ability to make quick decisions
• Highly motivated and collaborative with a willingness to learn/adapt to the needs of automotive retail
• Ability to think both creatively and strategically
• Strong work ethic with the ability to multitask, meet deadlines and shift deliverables as needed
• Fun, friendly, positive team player who is open to receiving and executing feedback

Verbal and Writing Ability:

Ability to read and comprehend instructions, correspondence, and memos. Ability to effectively present information in one-on-one and small group situations to customers and other employees. Should have strong group presentation skills and excellent written communication skills. Ability to read and interpret documents such as invoices, RFPs, and procedure manuals.

Math Ability:

Ability to add, subtract, multiply and divide. The ability to research, analyze, and…