Behavioral Health Outreach & Marketing Specialist

Description

Become part of an inclusive organization with over 40,000 teammates, whose mission is to improve the health and well-being of the unique communities we serve.

Description Become part of an inclusive organization with over 40,000 teammates, whose mission is to improve the health and well-being of the unique communities we serve.

The Behavioral Health Outreach & Marketing Specialist is responsible for promoting Pardee UNC’s Behavioral Health Service Line through strategic outreach, relationship-building, and marketing initiatives. This role serves as a key liaison between the hospital’s behavioral health service line and community stakeholders, referral sources, and internal teams to increase awareness, referrals, and appropriate utilization of services.

• Establishes and maintains professional relationships with community referral sources, including hospitals, emergency departments, primary care providers, schools, therapists, social service agencies, employers, and community agencies
• Represents Pardee UNC Health Behavioral Health Services at approved community events, meetings, and educational forums
• Serves as a point of contact for general service information and referral pathway education
• Conducts regular in person outreach visits to promote inpatient and outpatient behavioral health programs
• Provides education regarding behavioral health programs, populations served, and levels of care
• Collaborates with hospital marketing and leadership teams to develop and execute marketing strategies specific to behavioral health services
• Gathers and shares market intelligence, including community needs, competitor offerings and referral trends
• Distributes and presents marketing and educational materials in accordance with UNC Health branding and communication guidelines
• Supports individual marketing initiatives aligned with organizational strategy
• Works closely with inpatient and outpatient clinical teams to understand services, capacity and patient flow
• Collaborates with intake, clinical leadership, and administrative teams to remain current on services, program changes, and approved messaging
• Communicates community feedback, trends, and opportunities to leadership
• Participates in interdisciplinary meetings to align outreach efforts with operational goals
• Track outreach activities, referral patterns, and marketing outcomes using hospital reporting tools
• Prepare regular reports summarizing outreach efforts, referral growth, and market opportunities
• Use data to adjust outreach strategies and improve effectiveness

• Bachelor’s degree in marketing, nursing, healthcare administration, communications, public health, social work, or a related field
• Experience in behavioral health or substance abuse services
• Knowledge of inpatient and outpatient behavioral health levels of care
• Two or more years of experience in healthcare outreach, marketing, community relations, or a related role
• Strong interpersonal, written, and verbal communication skills
• Ability to work independently and collaboratively in a complex healthcare environment

• Legal
  
  Employer:
  
  Pardee - HCHC
• Entity:
  Pardee UNC Health Care
• Organization Unit:
  Pardee Adolescent Behavior Health Unit Admin
• Work Type:
  Full Time
• Standard Hours Per Week: 40.00
• Work Assignment Type:
  Onsite
• Work Schedule:
  
  Day Job
• Location of Job: PARDEEHOSP
• Exempt From Overtime:
  Exempt:
  Yes

EEO Statement Qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, status as a protected veteran or political affiliation.