E-Commerce Marketing Manager; DTC & Performance Marketing

Overview

Position Summary The eCommerce Marketing Manager is responsible for driving revenue growth, customer acquisition, and conversion performance across our direct-to-consumer digital channels. This role executes ROI-driven, direct-response marketing strategies that generate immediate, measurable results, while continuously optimizing the customer journey, offers, and conversion funnels. This position plays a critical role in scaling our DTC business through data-driven campaign execution, performance marketing, and conversion optimization, working cross-functionally with Creative, Product, Sales, and Operations.

E-Commerce & Revenue Growth

• Own and optimize DTC e-commerce performance, focusing on revenue, conversion rate, average order value (AOV), and customer lifetime value (LTV)
• Manage and optimize website merchandising, promotional calendars, and offer strategies
• Partner with Product and Operations to ensure accurate product launches, pricing, inventory alignment, and fulfillment readiness
• Drive growth through upsells, cross-sells, bundles, subscriptions, and promotional campaigns

Direct Response & Performance Marketing

• Execute direct-response campaigns across paid media, email, SMS, and on-site channels
• Develop and test offers, landing pages, funnels, and promotional messaging
• Lead A/B testing initiatives to improve conversion rates and campaign profitability
• Monitor CAC, ROAS, LTV, and funnel performance to guide optimization decisions

Digital Marketing & Channel Management

• Manage and optimize e-commerce marketing channels including:
  • Paid media (search, social, retargeting)
  • Email & lifecycle marketing
  • Website CRO and on-site personalization
• Collaborate with Creative and Media teams to ensure messaging aligns with performance goals
• Support SEO and content initiatives that drive qualified traffic and conversions

Analytics, Reporting & Optimization

• Track and analyze performance using analytics and attribution tools
• Build and deliver clear, actionable performance reports to marketing leadership
• Identify insights and opportunities to improve campaign efficiency and revenue impact
• Continuously refine the marketing mix based on data and market feedback

Cross-Functional Collaboration

• Work closely with:
  • Creative teams on assets, offers, and messaging
  • Product and Operations on launches and inventory planning
  • Customer Care on customer insights and feedback loops
• Ensure marketing initiatives align with brand standards, compliance, and business objectives

• Duties are performed primarily in a smoke-free manufacturing environment
• We pride ourselves on maintaining a clean and organized environment, fostering a sense of pride and ownership in our space
• Our culture is rich in diversity, quality, safety, fun, and respect, creating a vibrant and inclusive atmosphere
• We are dedicated to professionalism and growth, continually striving to improve and excel in all we do

WHAT YOU BRING (MINIMUM JOB QUALIFICATIONS AND REQUIREMENTS)

• Bachelor's degree in Marketing, Business, or related field
• 5+ years of experience in e-commerce, DTC, or performance marketing
• Proven success driving direct-response, ROI-focused campaigns
• Strong experience with conversion optimization, funnel development, and customer acquisition
• Demonstrated ability to manage and interpret performance metrics

Preferred Qualifications

• Experience in pharmaceuticals / nutraceutical or dietary supplements, or functional foods
• Experience scaling DTC or e-commerce operations in high-growth environments
• Familiarity with integrated martech stacks and optimization strategies

Technical & Functional Skills

• Hands-on experience with:
  • E-commerce platforms and CMS
  • Marketing automation and CRM systems
  • Analytics and reporting tools (GA, dashboards, attribution platforms)
• Strong understanding of:
  • Paid media and digital acquisition channels
  • Email and lifecycle marketing strategies
  • Testing methodologies and data analysis
• Familiarity with customer journey mapping and attribution models

Leadership & Professional Skills

• Highly analytical with strong problem-solving capabilities
• Ability to translate data into actionable strategies
• Strong communication and collaboration skills
• Organized, execution-focused, and comfortable in fast-paced, growth environments

Physical Requirements

• Frequent sitting, standing, walking
• Able to lift up to 25 lbs

Benefits

• A competitive starting salary
• Top-Tier Medical, Dental & Vision Coverage
• Paid Time Off, Eight (8) Company Holidays
• 401(k) with Company Match - up to 4.5%
• 100% Company Life Coverage
• 100% Short Term Disability Coverage
• Gym Membership Reimbursement
• Vitamin Allowance + Discounts
• Company-Funded Health Savings Account ($1,600/year)
• Cash Reward Employee Referral Program
• Pet Insurance
• Fantastic work environment that focuses on Safety, Quality, Community, and amazing people.