Marketing Content and Bid Writing Lead

Job Title: Marketing Content and Bid Writing Lead

Location:
Hemel Hempstead

Overview:

Unify are delighted to be recruiting for a Marketing Content and Bid Writing Lead to join a leading provider of Plant Hire and Haulage service who are currently undergoing remarkable growth.

This is a high-impact role for a bid or content professional responsible for delivering high-quality, compliant content and managing the end-to-end bid process. Working with marketing, sales, operations, HSEQ, and leadership, the role translates technical expertise into persuasive content that drives growth and improves bid success.

What do I need?

• Demonstrated experience in bid writing, marketing, or communications roles.
• Excellent written and editorial skills, able to craft clear, persuasive, and engaging long-form content.
• Strong organisational and project management abilities, with experience managing multiple deadlines and priorities.
• Comfortable collaborating with senior leaders and technical teams across the organisation.
• Methodical, detail-focused, and highly collaborative in approach.

Responsibilities:

Bid Writing Tenders and Sales Support

• Lead research, writing and editing of bids, tenders and proposals (PQQs, ITTs, RFQs, frameworks).
• Analyse customer requirements and scoring criteria to produce compliant, high-scoring submissions.
• Create customer-focused method statements covering service delivery, logistics, maintenance and health & safety.
• Coordinate inputs from sales, operations, HSEQ, key accounts and leadership.
• Manage timelines to ensure accurate, professional, on-time submissions.

Marketing Content and Campaigns

• Develop and manage customer-focused marketing campaigns
• Create long-form content including case studies, reports, newsletters, thought leadership and capability materials.
• Manage content calendars for social media and Director profiles, aligned with marketing strategy and business priorities.
• Ensure written content aligns with visual, video and campaign activity across all channels.

Content and Bid Library Management

• Manage and develop a central bid and content library including responses, method statements, case studies, CVs, policies and evidence.
• Maintain version control to ensure content is accurate, compliant and aligned with fleet, services and accreditations.
• Identify reusable content and best practices to improve bid efficiency and quality.
• Capture feedback from bids to refine content, messaging and approach.
• Create templates and standard responses to support faster, higher-quality submissions.

Collaboration and Continuous Improvement

• Collaborate with internal teams to gather accurate technical, operational and commercial information.
• Facilitate input sessions and reviews to capture expertise and project experience.
• Coordinate multi-stakeholder content to ensure alignment and client focus.
• Proofread and quality-check bid and marketing content for clarity, accuracy and consistency.
• Lead post-bid reviews to identify lessons learned and improvement opportunities.

The following is desirable:

• Knowledge of the plant hire, construction or infrastructure sector.