Head of Digital

Job Type

Permanent

Full Time

Hemel Hempstead (with regular travel to Parks)

Up to 120k dependent on experience

Lead the development of Away Resorts’ digital commercial strategy to build brand awareness, customer consideration and showcase our unique proposition and resort experiences. You’ll champion digital innovation across every online and offline touchpoint — transforming how we attract, convert and retain guests and owners. By optimising our website, app and digital journey, you’ll drive bookings, sales, guest satisfaction and margin while elevating key metrics such as conversion, CSAT, NPS, and Customer Lifetime Value.

We’re an ambitious bunch and have huge aspirations. We’ve spent the last 17 years shaking up the Great British Holiday and have no intention of stopping yet! With 27 locations across the UK, we are passionate about providing excellent experiences to our guests and colleagues. Whether that be on the Cornish Coastline or up in Scotland, there’s something for everyone. Want to find out more about our holidays?

Check out our website: .

• End-to-end digital strategy, customer journey and roadmap
• Web & app trading and merchandising to deliver sales, margin, NPS and lifetime value
• Web & app CX / UX capability and optimisation
• Content and SEO performance
• Testing and CRO programme
• Personalisation roadmap across customer, location, format and product
• Product ownership for web, app and supporting platforms
• Customer and commercial insight, including Voice of Customer and trading dashboards
• Web & app sales performance, investment (opex/capex) and programme governance
• Alignment of digital channels with digital marketing activity PPC, social, display, affiliates and partnerships
• Communicate insights and results that influence senior leaders and shape future business decisions
• Create a working atmosphere that Embraces Everyone

• Extensive experience in digital strategy development
• Strong eCommerce experience across websites and apps
• Proven capability in SEO
• Experience leading CRO and testing programmes
• Expertise in CX, UX and end-to-end journey design
• Product ownership experience
• Experience in web merchandising and digital trading
• Performance marketing exposure PPC, social, affiliates, with final scope to be confirmed
• Ability to set strategic direction, build the brand proposition and connect channels and touchpoints across the customer journey to deliver commercial outcomes
• Strong team leadership and cross-functional matrix influence, with the ability to build relationships and drive impact
• Customer insight and data-driven approach to decision-making
• Experience across B2C and B2B service environments, ideally within leisure, hospitality, transport or holiday sector
• Experience scaling small or emerging digital and eCommerce teams

• A chance to use, stretch your skills and build your career in one of the fastest growing and most exciting holiday companies in the UK
• Great discounts on holidays and on park purchases with us for you, friends, and family
• Private Health Care
• 25 Days Annual Leave + Bank Holidays
• Enhanced family benefits
• Perk Box employee discount platform
• Life Insurance
• Passion for parks – take your family and work from a park for one week a year.