Creative Services Manager

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Department: Commercial & Marketing - Product & Proposition

Employment Type: Fixed Term - Full Time

Location: Hemel Hempstead

We're looking for a Creative Services Manager to join our Brand Identity team on a fixed-term maternity cover.

This is a senior, pivotal role acting as the central point of authority and orchestration across the creative studio. Often known externally as a Studio Manager or Studio Traffic Manager, this role blends leadership, workflow ownership, content production expertise and hands‑on creative delivery.

As a brand guardian and operational lead, you will ensure all creative and content output reflects the Butlin's brand proposition, is commercially effective, and reaches guests at the right moment in their journey. You'll balance big‑picture creative thinking with practical delivery, ensuring the studio runs smoothly, efficiently and confidently.

You'll be the central point of contact for the creative studio and a trusted lead who brings clarity, momentum and positive energy, and who teams naturally gravitate towards for guidance, support and decision‑making.

• Own and manage the end-to-end creative workflow, acting as the gatekeeper for all incoming briefs via
• Assess, challenge and work with the wider team to refine briefs to ensure clarity, feasibility and quality before they enter the studio.
• Plan and allocate creative resources effectively, balancing workloads, priorities and deadlines across the team.
• Own prioritisation decisions when demand exceeds capacity, making confident trade‑offs in partnership with senior stakeholders to protect quality, wellbeing and deadlines.
• Lead regular WIP, status and creative review sessions, ensuring work is scoped, scheduled, progressing and delivered on time.
• Drive continuous improvement in studio processes, ways of working and efficiency.

• Line‑manage a team of three creative art workers, providing clear direction, regular 1:1s, development support and performance feedback.
• Be a visible, present and approachable leader within the studio - setting the tone, lifting energy and creating an environment where people feel supported, heard and motivated.
• Act as a confident decision‑maker, setting creative standards and providing clear guidance when priorities compete.
• Act as a mentor and sounding board for creatives, helping them navigate priorities, challenges and development opportunities.
• Support the wider creative team where required, and celebrate great work and team wins, fostering pride, momentum and a strong sense of team.

• Lead the planning and delivery of studio and location‑based shoots, including lifestyle, people, food and menu photography.
• Own pre‑production, shoot logistics, scheduling and post‑production processes.
• Provide brand‑led creative and art direction on shoots, attending where required and acting as the primary point of contact.
• Build strong working relationships with photographers, suppliers, resort teams and guests.
• Oversee post‑shoot content selection, image grading and retouching where necessary.
• Manage the photography and content budget, including raising purchase orders and supplier liaison.
• Own and maintain DAM governance, including image tagging, asset organisation and GDPR compliance.

• Act as the key day‑to‑day liaison between Brand, Marketing and Creative, confidently managing expectations, priorities and timelines.
• Support creative collaboration and ideation with marketing teams to optimise content performance across channels.
• Ensure creative output is channel‑appropriate, reusable and aligned to the guest journey.
• Communicate progress, risks and decisions clearly, calmly and proactively.

• Provide hands‑on design and art working support when required, particularly during peak workloads, campaigns or capacity pressure.
• Maintain a strong personal creative skillset across digital and print, leading by example within the studio…