Hospitality Manager

SUMMARY

Wayfarer is seeking a Hospitality Manager to join our small, expert team. The ideal candidate has a love for wine and people, and a sales‑minded drive. This person will host tastings and grow tasting reservations through targeted outreach and by developing referral partners. The Hospitality Manager is also responsible for increasing direct‑to‑consumer sales through club sign‑ups, tasting‑room sales, and targeted outreach via email, phone, and text.

• Manage Wayfarer’s hospitality program:
  • Run every aspect of the tasting room, including hosting, scheduling, order processing, client follow‑up, inventory, washing glasses, etc.
  • Promote hospitality offerings to existing and potential clients.
  • Perform outreach to build referral sources.
  • Host vineyard and off‑site tastings.
• DTC sales:
  • Achieve monthly and annual sales goals, and other KPIs such as wine club membership.
  • Acquire new clients and build relationships with existing clients.
  • Carry out targeted email, phone, and text campaigns.
• Support the Office Manager in providing professional and friendly customer service, including:
  • Address inquiries by phone, email, and text in a timely manner.
  • Capture sales by phone, email, and text while providing an exemplary customer experience.
  • Manage in‑house fulfillment and shipping logistics.
  • Maintain the CRM: new member sign‑ups, bounced mail and email, unsubscribes, address changes, club status changes, updating expired and declined credit cards, etc.
  • Manage winery and tasting room inventory, including transfers and sample orders.
• Events:
  • Plan and execute client events locally and on the road.
  • Coordinate and represent Wayfarer at industry events as needed.

• Deep love for and knowledge of wine.
• Genuine passion for hospitality and building relationships with clients.
• Drive to achieve profitability and other business objectives through sales and other KPIs.
• Excellent communication skills in person, on the phone, and in writing.
• Focus on performance and attention to detail.
• High standard of integrity and ethics.
• Proficiency with the Microsoft Office suite, including Excel.
• Experience with Commerce7 preferred.

• Hospitality and sales experience in a luxury industry required.
• Wine industry experience required.
• High School diploma or GED required.

• Weekend hours required.
• Evening hours on occasion, as needed.
• Work environments include winery and tasting room in Healdsburg and vineyard in Cazadero (an approximately 90‑minute drive from Healdsburg, so a reliable vehicle is necessary).
• Occasional travel for events.
• Possession of a valid driver’s license.
• Background check required in the hiring process.

• Medical, dental and vision insurance.
• PTO.
• 401k.
• Performance bonus.

Wayfarer is Cleo Pahlmeyer’s continuation of the Pahlmeyer family’s 40‑year legacy in wine. Founded in 2012 by the daughter of Napa vintner Jayson Pahlmeyer, Wayfarer produces Pinot Noir and Chardonnay from its organically farmed estate vineyard in Sonoma’s Fort Ross‑Seaview AVA. Perched above the fog on a rugged ridgeline just four miles from the coast and surrounded by redwood forest, generous sunshine and chilly ocean air combine to yield wines with a signature that cannot be replicated anywhere else in the world.

The winery and tasting room are located in Healdsburg.