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Regional Sales Manager - Bay Area​/Hayward

Job in Hayward, Alameda County, California, 94557, USA
Listing for: Harbor Wholesale
Full Time position
Listed on 2026-01-24
Job specializations:
  • Sales
    Business Administration
  • Management
    Business Management, Business Administration, Operations Manager
Salary/Wage Range or Industry Benchmark: 85000 - 130000 USD Yearly USD 85000.00 130000.00 YEAR
Job Description & How to Apply Below

Overview

REGIONAL SALES MANAGER - Bay Area/Hayward/Santa Rosa

Reports to:
Director of Sales

Harbor Wholesale seeks an experienced sales leader for our highly profitable greater Bay Area - Hayward-Santa Rosa territory.
The ideal candidate must reside in the immediate area.

The RSM is responsible for growth of business with current customers and new business development. RSM leads a team of Territory Sales Reps, Store Solutions team, and Merchandisers. Experience in convenience store and restaurant food service sales highly preferred.

Pay:Harbor provides competitive salary, bonus, commissions; corporate credit card program, travel and all expenses paid. Base salary, commission, and bonus approx $85-130K first year.

Benefits

Summary:

Full line of benefits including medical, dental, vision, life and disability insurance; 401k retirement program with company match; vacation and holidays;

KEY PERFORMANCE MEASURES

  • Growth in regional and company gross profit objectives.
  • Maintain accounts receivable as a percent of sales and percent of current.
  • Gross profit achieved per delivery and growth in profitable deliveries.
  • Achievement of marketing / manufacturer program objectives.
  • Achievement of specific product line penetration targets.
  • Team building, leading to a culture built around success for the company and for the individual. Weekly regional account receivable objectives.
Responsibilities

JOB RESPONSIBILITIES

  • Continually train and develop sales staff and maintain consistent training programs.
  • Implement clear concise performance measures for each employee and conduct regular evaluations.
  • Ensure the company’s “go to market” strategies are successfully implemented and maximized by the sales department performance.
  • Ensure that Territory Sales Managers meet or exceed sales, new customer, accounts receivable, and gross profit goals.
  • Inspire sales team to maintain a positive attitude and adapt to organizational changes.
  • Work with the Director of Sales to plan regional revenue / margin forecasts and carry out objectives.
  • Call on existing chain / key customers, meeting objectives in retention and further account development by working closely with Territory Sales Managers. Develop retention strategies for key customers.
  • Set targets for new customer account acquisition and implement strategy to secure the business.
  • Design regional sales department expense budget forecast and meet forecasted targets.

    Hire, train, and coach Territory Sales Managers as required.

KNOWLEDGE AND SKILL REQUIREMENTS

  • Experience in strategic planning and execution. Knowledge of contracting, negotiating, and change management. Knowledge of professional selling skills and experience in training and coaching professional sales staff.
  • Work requires travel, primarily in assigned region with roughly 20% overnight. (2-3 days/month on average). The average week would likely be 1-2 days in the office and 3-4 days with field personnel.
  • The position requires the ability to conduct business while on the road using mobile technology.
Qualifications
  • 5-7 years previous experience in a sales or sales management position in a high SKU volume, commission-driven team environment. Must be willing to show proven results from past employment opportunities.
  • Direct and recent sales experience in convenience store distribution, or wholesale to retail food service distribution and strategic market management.
  • Intermediate to advanced skills in MS Office.
  • Impeccable attention to detail, approachability, and an inclusive and friendly personality.
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