SMB Marketing Lead, Amazon Key & Ring SMB
Listed on 2026-01-27
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Marketing / Advertising / PR
Marketing Manager, Digital Marketing, Marketing Strategy, Branding Specialist / Ambassador
Overview
Amazon Key and Ring are looking for an experienced, results-oriented marketing leader to connect our brands with SMB customers worldwide and grow a fast-paced business. You will own the marketing strategy for the Ring SMB portfolio and create integrated marketing plans across product marketing, demand generation, and creative functions. You will also lead the go-to-market strategy for innovative, new-to-world product launches.
You will deliver results towards impactful business goals and serve as a trusted leader in our organization.
- Create the overarching global marketing strategy for the Ring SMB portfolio, along with annual plans to drive business outcomes
- Launch new products, starting with customer research and value proposition development through announcement and activation
- Drive growth by leading demand generation and acquisition programs
- Deliver measurable business results against ambitious goals
- Identify opportunities for business growth and innovative activations
In this role, you ll balance strategic leadership with operational oversight, building our global marketing capabilities for the long term. You ll collaborate with global teams across product, sales, PR and external partners to drive impactful marketing initiatives. You ll play a key role in the org s marketing leadership and have influence in the overall business direction.
About the teamAmazon Key and Ring SMB solve our customers most critical security and access challenges with simple, smart solutions. We are a uniquely cross-functional org within Amazon, and often serve as the connective tissue between Smart Home/Devices, Logistics, Operations, and Retail/Shopping across global markets. Our team indexes highly on ownership, collaboration, and delivering results for our customers. We have lots of stakeholders worldwide, and we have relentlessly high standards for our high-visibility global programs.
Qualifications- 6+ years of marketing experience
- Experience in launching new products
- Experience managing teams
- Experience managing and measuring marketing performance in various channels
- Experience communicating results to senior leadership
- Experience in a business-to-business (B2B) environment, high-tech products/services
- Experience managing external agencies
- Experience working with large global teams
- MBA in marketing or similar
- 5+ years experience leading marketing/go-to-market strategy for both hardware and software
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Location and Other NotesLos Angeles County applicants:
Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position.
These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please contact our Recruiting Partner for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Compensation and BenefitsThe base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.
Learn more about our benefits at our website.
USA, CA, Hawthorne - - USD annually
USA, TX, Austin - - USD annually
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