Senior Product Launch Manager, Ring & Blink GTM, Ring​/Blink NA Sales and Marketing

Senior Product Launch Manager, Ring & Blink GTM, Ring/Blink NA Sales and Marketing

Apply to the Senior Product Launch Manager, Ring & Blink GTM, Ring/Blink NA Sales and Marketing role at Amazon

Description

We are seeking an experienced Senior Product Launch Manager to lead go‑to‑market (GTM) efforts for our hardware roadmap, leveraging AI to accelerate launch execution. You will develop launch strategies and deploy GenAI‑powered automation to streamline workflows, reduce manual coordination, and achieve faster time‑to‑market worldwide. The ideal candidate is metrics‑driven, owns launch operations, and has a proven track record of using AI and GenAI tools to transform launch workflows.

You should be comfortable with the technical aspects of product development and understand priorities for next‑generation and new‑to‑world devices. You will prioritize effectively, communicate persuasively, and guide teams to make key business decisions and execute successful launches.

Key Job Responsibilities

• Drive GTM strategy for new products, including target release dates, global assortment strategy, and a cohesive global launch.
• Build overall launch work‑back schedule, align with stakeholder teams, and track tasks and milestones to ensure on‑time product launch.
• Build and implement AI‑powered automation systems that streamline end‑to‑end launch workflows, from initial planning through post‑launch activities, reducing manual coordination across product portfolios.
• Use GenAI workflows and prompts to reduce the time to generate launch documentation, coordinate cross‑functional deliverables, and eliminate repetitive tasks.
• Work with Product Managers, Technical Product Managers, Product Marketing, and Category to drive customer‑focused features and launch timing for new hardware and software.
• Partner cross‑functionally to drive innovative marketing programs and merchandising opportunities that are impactful to the business.
• Leverage GenAI to automate traditional launch processes, including stakeholder communications, milestone tracking, and go‑to‑market material production.
• Develop and present a cohesive project view to leadership with business and launch strategy.
• Establish automated reporting and monitoring systems that track launch progress in real time, flag potential bottlenecks, and trigger alerts for critical path activities.
• Be a voice of the customer by sharing their needs and product feedback, uncovering insights that lead to improved customer experience, product, and marketing.
• Lead and drive launch efforts through owning cross‑functional meetings, documentation, coordination, and actual launch/shiproom, including the final product detail page review and sign‑off.

A Day in the Life

As a Senior Product Launch Manager you will manage multiple new product launches at various stages. You start by reviewing AI‑generated launch status reports that compile stakeholder updates overnight, draft meeting agendas with AI prompts, and host launch readiness calls. You then collaborate with Marketing, Strategy, and Product Managers to align on next steps, generate first drafts of GTM documentation, and review product detail pages with Creative and Online Experience teams.

Toward the end of the day you configure automated workflows to track action items, ensure AI‑powered alerts keep teams on track, and prepare materials for the GTM weekly call with over 20 stakeholders.

About the Team

Product Launch Management sets and drives a cohesive launch strategy for our products, from PRFAQ through end‑of‑life. The PLM team serves as a hub for Product Management, Demand Planning, Finance, PR, Packaging, Marketing, Ecommerce, Online Experience, Retail, Business Development, and Customer Service teams.

Basic Qualifications

• 6+ years of product or program management, product marketing, business development, or technology experience.
• Bachelor’s degree or equivalent.
• Experience with end‑to‑end product delivery.
• Experience with feature delivery and product trade‑offs.
• Experience owning technology products.
• Experience working across functional teams and senior stakeholders.
• Experience with AI/ML technologies.
• Advanced proficiency in using a suite of AI tools to improve product launch management.

Preferred Qualifications

• Experience leading AI transformation initiatives in operations.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Project Management, Management, and Product Management
• Software Development

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Salary range: $124,500/year to $206,000/year (depending on geographic market). Additional equity, sign‑on payments, and benefits may be provided. This position will remain posted until filled. Applicants should apply via Amazon’s internal or external career site.

Job : A3139372