Social Media Manager & Content Creator

Overview

Freelance/Part-Time Opportunity. Applicants are highly encouraged to email a portfolio to

Location:

Hybrid (travel required to Portsmouth, NH; Salem, MA; and Haverhill, MA).

We’re looking for a creative and driven Social Media Manager & Content Creator to lead our digital presence across multiple platforms. This role combines strategy, content production, and on-the-ground coverage. The ideal candidate is equally comfortable behind the camera and in front of the analytics, with a passion for storytelling, branding, and community engagement.

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• Develop and execute social media strategies to grow brand awareness, engagement, and reach.
• Plan, shoot, and edit high-quality photo and video content for use across Instagram, Tik Tok, Facebook, and other channels.
• Travel regularly to Portsmouth, NH;
  Salem, MA; and Haverhill, MA to capture location-specific content.
• Create and manage monthly content calendars, ensuring alignment with corporate campaigns, promotions, and events.
• Write engaging captions and copy tailored to each platform.
• Monitor trends, hashtags, and platform updates to keep content fresh and relevant.
• Track performance metrics, analyze results, and optimize strategy based on insights.
• Collaborate with internal teams (marketing, operations, events) to ensure brand consistency.
• Manage community engagement: respond to comments, DMs, and reviews in a timely, brand-appropriate manner.
• Create and manage META advertising campaigns (Facebook & Instagram) to support hiring initiatives, highlight specials, and promote seasonal events and brand activations.

• 3+ years experience in social media management, content creation, or digital marketing.
• Strong photography, videography, and editing skills (mobile + professional equipment).
• Proficiency with editing tools (Adobe Creative Suite, Canva, Cap Cut, etc.).
• Strong understanding of social media platforms, trends, and analytics.
• Excellent writing skills with a sharp, engaging voice.
• Ability to work independently, meet deadlines, and manage multiple projects at once.
• Must be willing and able to travel regularly to Portsmouth, Salem, and Haverhill.
• Flexible schedule, including evenings/weekends when events require coverage.

• Experience in hospitality, food & beverage, or lifestyle brands.
• Knowledge of Google Ads.
• Graphic design experience.

• Travel opportunities across New England.
• Creative freedom to experiment with new content styles.
• Work with a growing, community-driven brand.