Marketing Strategist, Integrated Advertising

Executive Alliance is pleased to represent our client who are a leading regional boutique integrated advertising and media company that specializes in developing campaigns and brand strategy clients in healthcare, financial services, higher education and professional services industries. They are headquartered in Hauppauge, Long Island, New York.

They are seeking a talented Marketing Strategist to guide Search Engine Optimization, Local Search Optimization, Online Reputation Management, Content Marketing, Artificial Intelligence Optimization and Email Marketing best practices. It will also involve the supervision of an entry-level SEO strategist.

The Marketing Strategist will report directly into the Senior Director of Digital Strategy, contributing to the strategy and execution of clients’ organic digital media efforts to enhance brand awareness, engagement, and growth.

NOTE:
The candidate must be able to work in the Hauppauge, NY HQ office Tuesday-Thursday each week. They work remotely on Monday and Friday.

CANDIDATES MUST BE ACCESSIBLE TO WESTERN LONG ISLAND, NEW YORK - No out of area, international or C2C applicants, please.

RESPONSIBILITIES

Search Engine Optimization (SEO)

• Develop and execute upon SEO strategies, including keyword research, on-page optimization, link building, and technical SEO.
• Collaborate with web developers and content creators to ensure SEO best practices are followed
• Contribute to client blog strategies, including mapping optimization documents and writing/publishing blogs

Local Search Optimization (LSO)

• Execute LSO deliverables, including local listing management (such as Google Business Profiles and Yext), website optimization for local SEO, and creating local content
• Execute ORM strategy from platform setup through review solicitation and response

Email Marketing

• Manage email marketing ideation, deliverables, and deployment across client
• Refine email efforts by proposing data-backed A/B test based on historical results

Artificial Intelligence Optimization (AIO)

• Develop and execute upon strategies to deliver enhanced client visibility across popular LLMs such as ChatGPT, Perplexity, Gemini, and more.
• Keep a pulse on new developments within this new, evolving space – and recommend upon new opportunities within

DESIRED SKILLS AND EXPERIENCE

• Four years of SEO experience, including a focus on AIO in recent years.
• 4-year college degree or equivalent experience.
• Knowledge of SEO best practices and tools (Google Keyword Planner, SEMrush, Google Search Console, Yext, Google Business Profiles).
• Knowledge of popular email marketing platforms (Constant Contact, Mailchimp).
• Familiarity with online reputation management platforms (, Review Trackers) and listings (Yelp, Google Business Profiles).
• Experience in Google Analytics.
• Strong organizational and presentation skills.
• Adaptable to change and ability to multitask.
• Ability to work autonomously and demonstrate self-starter qualities.