Copywriter

What You’ll Do

• Develop newsletters and long‑form articles for sectors such as manufacturing, transportation, and construction.
• Write conversion-focused emails and landing pages, applying performance best practices.
• Produce polished copy for executive presentations, especially those involving financial loan products.
• Create copy for integrated, multi-channel campaigns (social platforms, email, banner ads, video scripts, and more).
• Shape messaging for financial offerings in a way that clearly motivates and informs target audiences.
• Turn raw input, case details, and interviews into compelling client success stories.
• Collaborate closely with design, marketing, and product teams to maintain message consistency and brand alignment.
• Conduct research on competitors, industry shifts, and customer pain points to strengthen narrative strategy.
• Review and refine content to ensure accuracy, consistency, and clarity across all platforms.
• Apply SEO principles to strengthen visibility and performance of digital content.
• Adjust copy for testing scenarios (A/B or multivariate) to support optimization efforts.
• Contribute ideas for campaign concepts, thematic directions, and broader content strategy.

• A minimum of 3 years of experience writing for digital channels.
• A portfolio that shows strong range, creativity, and measurable impact.
• Demonstrated ability to write across formats: blogs, emails, landing pages, ads, decks, and social content.
• Knowledge of marketing funnels and how to write with user behavior and conversion in mind.
• Background in financial services or B2B content is helpful but not required.
• Ability to manage deadlines independently and produce high‑quality work efficiently.
• Exceptional editing skills, strong command of grammar, and close attention to detail.

• Familiarity with SEO tools, testing strategies, or marketing automation platforms.
• Experience with AI‑assisted writing tools for brainstorming, structuring, or refining copy.
• Exposure to AI image-generation platforms (Midjourney, DALL
  · E, Kling) used for concepting or creative direction.
• Writing experience in financial, lending, or other regulated B2B sectors.