Protocol Sales Associate, Capital Formation

Overview

Ready to be pushed beyond what you think you’re capable of?

At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.

To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up.

We want someone who will run towards, not away from, solving the company’s hardest problems.

Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.

While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported.

The Capital Formation sales team is responsible for driving awareness, adoption and sales of Coinbase’s core products and services to protocol teams globally. Team members manage business development, sales, client relationships and service across the many products that cater to crypto companies and token issuers. The team works closely with Product and other functions throughout Coinbase to enhance the offering and platform.

Successful candidates will play a key role in Coinbase’s growth strategy by working closely with the industry’s most exciting innovators and crypto companies.

• Market Coinbase’s suite of products & services to protocol teams and token issuers on a global basis

• Provide white-glove sales and relationship management coverage for token issuers

• Structure, negotiate, and execute agreements for protocol specific products:
  Liquifi, token sales, and prime

• Assist senior team members in generating, filtering, and pursuing leads and responding to inbound opportunities

• Communicate and align with a broad range of internal and external stakeholders

• Work with product leaders to synthesize product feedback from clients to help inform product roadmap

• Identify broader cross selling opportunities and leverage other SMEs in the team

• Drive client acquisition and manage a portfolio of VIP global clients, ensuring strong, long-lasting relationships.

• Build rapport and deepen connections with existing clients through frequent, proactive communication, and relationship expansion

• 3+ years relevant experience, preferably in a sales/business development role for a crypto company, trading or custody environment, traditional finance sales (i.e. investment banking), and/or enterprise sales.

• Fierce passion for the rapidly evolving crypto industry, with a commitment to staying current on the latest trends and innovations.

• Strong team collaboration - This role crosses all functions of Coinbase (Platform, Consumer, Base, and Institutional) and across all Product, Legal, Marketing, Business Development, and Sales. It is critical that this individual has strong team-working skills.

• Driven - Individual will need to be a self-starter and motivated to push for results without micro-management.

• Entrepreneurial - This individual will bring new ideas and methods to the table.

• Creative deal making and commercial opportunity identification.

• Strong strategic thinking, client-facing communication and interpersonal skills.

• Strong verbal communication: you can break down complex subjects into simple, logical language.

• Experience working cross functionally with product, engineering, finance, production, legal, and data.

• Have led the go-to-market of a token launch at a crypto protocol.

• Involved in sales at a competing custodian, exchange, token sale or crypto trading platform.

• Experience at a traditional financial institution.

• Sell…