BMW Product Genius​/Sales Assistant

New Country Motor Cars Group is looking to add a BMW Product Genius to our growing team, with an expanded role that also supports our Sales Department as a Sales Assistant. This position is ideal for someone who enjoys technology, customer interaction, and hands‑on involvement with inventory and dealership operations, with clear opportunities for advancement.

BMW vehicles are built with an exceptional level of technology and innovation. Our Product Geniuses maintain a high degree of product and technology knowledge, including vehicle features, driver assistance systems, connected services, smartphone applications, and available BMW resources, while also supporting the sales operation behind the scenes.

At New Country, our people do whatever it takes to find solutions. We’re building a culture that’s genuinely engaged and dedicated to the communities we serve. Our dealerships and employees take pride in being involved in local communities, charities, and nonprofit organizations, and we value a family atmosphere with strong customer relationships.

• Medical and Dental
• 401K Plan
• Paid time off and vacation
• Paid training
• Growth and advancement opportunities
• Family owned and operated
• Long term job security

• Ensuring pre‑delivery inspections have been properly completed and vehicles are ready for delivery
• Setting clear expectations for delivery timing
• Mastering BMW product and technology knowledge prior to delivery
• Personalizing the delivery experience to each customer’s needs
• Overseeing the customer’s first in‑depth interaction with their new BMW
• Utilizing BMW resources and applications to support product education
• Providing a smooth transition for follow‑up questions or future product support
• Following up with customers to ensure satisfaction and build long‑term relationships

• Supporting the Sales Department with daily operations
• Managing and maintaining vehicle inventory on the lot
• Portering vehicles as needed between departments and locations
• Photographing pre‑owned vehicles for online merchandising
• Assisting with vehicle preparation for display and delivery
• Helping ensure the sales floor and inventory are presented professionally at all times

• Strong, positive work ethic with interest in a long‑term position
• Professional appearance and strong professional integrity
• Valid driver’s license with a clean driving record
• Customer service and technology experience a plus
• Interest in learning the sales process and advancing within the dealership

This role offers strong exposure to both customer‑facing and operational aspects of the dealership, with the potential to advance into sales, management, or other leadership roles within the New Country organization.

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.