Marketing Director

Our client, an American insurance company providing personal, business, bond, and specialty insurance, is looking to hire a Marketing Director to join their team in Hartford, Connecticut
. This is an initial 6-month hybrid contract opportunity.

As their Integrated Marketing Director
, you will support and work on an integrated marketing campaign development and support internal clients and business partners to ensure marketing strategies deliver results based on business objectives.

Contract Duration: Initial 6-month contract (with possibility of extension).

• Develop creative briefs grounded in insights and provide thought starters to the creative teams.
• Share creative briefs with key channel partners to develop integrated marketing campaigns meeting business needs; collaborate with marketing and channel leads to establish approach, deliverables, and timing.
• Provide clear, thoughtful, and strategic marketing recommendations to meet business objectives.
• Lead the execution and oversight of designated campaigns with cross-functional teams, coordinating with planning managers and/or project management.
• Communicate effectively to channel partners, planning managers, and project management throughout campaign development and execution.
• Use written and verbal communication to inform, brief, persuade, and summarize across internal, external, and client audiences.
• Understand and uphold brand standards and ensure compliance with brand guidelines.
• Provide clear and thoughtful feedback on creative work, inspire creative talent, and ensure outcomes align with approved strategies.
• Generate new ideas based on a thorough understanding of business objectives.
• Provide strategic input to planning managers in developing integrated marketing campaigns.
• Contribute to content development with thoughtful, strategic input.
• Ensure budgets and timelines are realistically set and met.
• Advise partners on priorities and trade-offs based on budget and logistical constraints; recommend additional or alternative resources when needed.
• Maintain knowledge of advertising and media platforms and trends.

• 6+ years of experience in advertising, marketing, or related field.
• Strong account management skills and working knowledge of project management.
• Deep understanding of digital marketing and digital advertising platforms, including digital, web, video production, field marketing, paid media, and social media.
• Strong computer skills; expert knowledge of Excel and PowerPoint.
• Proven track record working with and managing multiple clients and internal teams on marketing campaigns and creative development.
• Ability to successfully work in a matrix organization.
• Proven ability to build and lead strong internal team/client relationships and effectively motivate teams.
• Excellent organizational ability with strong attention to detail.
• Ability to prioritize and multitask.
• Strong analytic skills and ability to make sound decisions.
• Strong oral, written, and presentation skills.
• Minimum of 1 year of leadership or team lead experience.

• Mid-Senior level

• Contract

• Project Management

• Insurance