Web Content Designer - Level 4

This is Us. The State of Connecticut is leading the nation in reimagining the modern government experience. By using the latest digital methodologies and skillsets, we’re helping residents, businesses, and employees address their most critical needs so they can become more successful in life. When you join our Digital Government team, your daily mission will be to raise people up by simplifying government engagements, through cutting‑edge digital optimization strategies, data‑driven solutioning, and trust‑building partnerships with customers and stakeholders.

Does this jibe with your own mission? If so, the State of Connecticut may be the place for you.

• Digital Guru. You create high‑impact online experiences that change people’s lives.
• Solution‑Focused. You easily see problems in current processes and proactively find ways to solve them.
• Data Aware. You know how to use data and user feedback to directly improve content.
• Customer‑centric. You understand UX and how to design digital journeys for real people.
• Info Junkie. You stay on top of industry news and the latest best practices for your skillsets.
• Highly Organized. You understand project planning, agile methodology, and you deliver on deadlines.
• Service‑Oriented. You are passionate about public service and improving experiences for citizens.

The Digital Website Content Writer will work closely with our cross‑functional project team focused on building and improving the State of Connecticut’s websites and digital assets. Your work will involve assessing customer needs and creating high‑impact content for web pages, digital applications, chatbots, user guides, and other customer‑facing assets. An ideal candidate should know content inside and out – how to structure it, how to write it, how to apply it in user‑focused page design, and how to track its effectiveness.

You must be an expert copywriter who knows how to communicate user benefits over features. And you must also show a high level of mastery of content taxonomy, SEO, service design, and optimizing customer journeys.

You will need to have a deep understanding of our audience and be able to clearly communicate how your content will address their needs. In addition, the candidate should show a command of modern content standards, and be able to clearly communicate content issues and solutions to various levels of stakeholders.

Website Content Writing – At least 3 years of measurable experience in the following:

• Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications
• Creating high‑level content strategies that focus on logical taxonomies, streamlined user journeys, and human‑focused design
• Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content
• Aligning content with business goals, stakeholder objectives, and user needs
• Inventorying and auditing of content on a local or enterprise level
• Copywriting – a high proficiency in writing for real people and motivating them to action
• Conducting in‑depth research on industry‑related topics to develop original content and optimize current content
• Creating high‑quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns
• Editing content and proofreading material for errors and inconsistencies

SEO and analytics – At least 3 years of experience with the following:

• Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content
• Practicing both technical and on‑page SEO methodologies to help build Google’s “EAT” objectives
• Developing high‑impact KPIs and tracking the measurable success of content
• Using customer research and site analytics to prove that content is meeting user needs

Content Lifecycle Governance – At least 3 years of experience and use cases with the following:

• Defining customers’ needs and identifying content gaps that prevent successful digital experiences
• Optimizing and categorizing content to align with a…