Conference: Marketing & Communications

Advancement Conference:
Marketing & Communications

Friday, February 28, 2025 9:00 AM - 2:00 PM EST

Category:
Events

The CAIS Commission for School Advancement invites you to join fellow Marketing & Communications professionals for a day of learning and collaboration.

Where: Watkinson School, West Hartford, CT
When: Friday, February 28, 2025
Who: Marketing & Communications professionals;
Enrollment professionals
How: Register below; $100 per person, CAIS member school | $125 non-member school

SCHEDULE
9:00 - 9:30 Registration & refreshments
9:30 - 9:45 Welcome
9:45 - 10:45 Unlocking Student Stories that Drive Enrollment, Matt Soule
10:45 - 11:15 Tour of Watkinson
11:15 - 12:15 Linked In for Enrollment, Angie Ward
12:30 - 1:15 Lunch
1:15 - 2:00 Round tables, facilitated by CSA

SESSION DESCRIPTIONS

Unlocking Student Stories that Drive Enrollment
"Stories are 22 times more memorable than facts alone." - Jennifer Aaker, Stanford Graduate School of Business

Stories are crucial to school marketers, but how do you create a system that will allow you to unlock real student stories that will leave a lasting impression on prospective families? Matt Soule will outline a process that has been used by the entertainment industry for years to uncover memorable stories that will demonstrate the true value of your School. The best news?

You do not need to be an expert video producer to tell these stories, because they can be told at live events, in print pieces, on a blog, and more.

Linked In for Enrollment
Linked In is the most trusted social media platform in the US, and gaining traction among independent schools. We will dive into ways that schools can leverage this platform for admissions, fundraising and beyond to share what makes your school unique, and engage with potential parents, partners, alumni, and donors.

SPEAKERS

Matt Soule is the Director of Marketing and Communication at Chapel Hill-Chauncy Hall School in Waltham, MA, and also lives on campus with his family. Working at a small day and boarding school, Matt knows well about all the various “hats” we wear in this job, and is focused on tactics that will make an impact. Before working in schools, Matt worked in TV and Film production, and is currently the co-host of the Upgrade School Marketing Podcast.

Angie Ward has spent the last 12 years helping schools identify their enrollment marketing challenges to develop a strategic digital campaign to achieve their goals. With a knack for marketing strategy and analytics, Angie has helped over 300 colleges, universities, K-12 schools, and camps with result-driven marketing solutions. She is the President of Enroll Media Group, a digital marketing agency helping over 100 schools worldwide with digital marketing for enrollment.

Registration deadline is February 25.
Space is limited.

NOTE: This is the first offering of the CAIS Advancement Conference series. For more information about the Admissions or Development events, click either link below.

Admissions: Wednesday, April 23, 2025 @ Canterbury School || 9:00 AM - 2:00 PM || $100
Development: Thursday, April 24, 2025 @ Miss Porter's School || 9:00 AM - 12:00 PM || $70