Communications and Marketing Officer

Job Purpose:

To promote the growth and development of the Police Treatment centres (PTC) and The Police Children Charity (PCC) among stakeholders in order to promote the benefits of the Charities and increase awareness. The Communications and Marketing Officer will enhance the visibility, reputation, and engagement with the Police Treatment Centres and the Police Children’s Charity. The role is responsible for managing social media channels, delivering impactful digital campaigns, coordinating external advertising across print and digital platforms, and producing high-quality marketing materials.

By creating consistent, compelling communications and supporting the promotion of key initiatives, the postholder will help strengthen awareness, broaden reach, and support the charities’ aims.

• Social Media (both charities)
• Plan, create, and schedule content across social media platforms for both charities.
• Ensure content aligns with campaigns, awareness events, and strategic priorities.
• Monitor performance, engage with audiences, and track analytics to inform growth.
• Work with colleagues across the charity to source stories, visuals, and updates for posts.
• Newsletters
• Draft, design, and distribute regular printed and digital newsletters (e.g. monthly or quarterly).
• Source and prepare stories and images from across teams and stakeholders.
• Maintain mailing lists and ensure GDPR compliance.
• Track and evaluate engagement metrics.
• Email Campaigns
• Develop targeted email communications to support events, campaigns, or fundraising.
• Use tools such as Mailchimp or similar to design and schedule campaigns.
• Monitor performance (open rates, click rates) and suggest improvements.
• Liaise with Engagement Officers to collate stories and testimonials.
• Edit written testimonials and produce filmed or recorded stories where appropriate.
• Ensure all consent and safeguarding processes are followed.
• Prepare testimonial content for use across digital and print materials.
• Website Testimonials & Updates
• Upload and format testimonial content on charity websites.
• Regularly update pages with new stories, resources, and campaign information.
• Ensure accessibility and consistent presentation across both sites.
• Design or coordinate design and production of printed materials.
• Liaise with suppliers and printers to meet deadlines and quality standards.
• Ensure materials align with branding and messaging guidelines.
• Maintain and update the digital patient information pack.
• Work with clinical and engagement colleagues to ensure content accuracy and clarity.
• Support digital design and accessibility improvements.
• Impact Reports (with support from Head of Engagement)
• Support data gathering, copywriting, and layout for impact and annual reports.
• Collect stories, visuals, and metrics that demonstrate outcomes.
• Help coordinate design, formatting, and publication.
• Copy for External Adverts / Promotions
• Write and edit engaging copy for partner adverts, sponsor ships, or campaigns.
• Ensure consistent tone of voice and brand compliance.
• TPCC Administration & Website Management
• Update website content and news items.
• Maintain media libraries and document archives.
• Support comms-related administration.

• Build and maintain positive relationships with partners, supporters, and stakeholders.
• Represent the charities professionally and consistently across all communications.
• Support joint projects and partnerships through clear, collaborative messaging.
• Support joint projects and partnerships through clear, collaborative messaging. The role will require travel together with some weekend and evening work. On occasion there may also be the requirement to be away from home overnight.
• Support the Charities intranet and ensure that information is upto date and in line with Charity branding

• Present to new recruits, retired officers and attend conferences
• Ensure adequate communication of proposed changes
• To be proactive in the adoption and promotion of agreed changes
• To take a positive approach to new initiatives and opportunities
• Flexibility to travel on occasions
• Observe all the Charity’s policies and…