Sales Administrator

Who We Are:

WHY Brands Inc., a parent company of Munchkin and Curio Home Goods, focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners:
Target, Walmart, and Amazon and has global distribution in over 50 countries. Curio, a premium brand of curated collections of home goods, launched in 2023. WHY’s vision is to establish an expanding portfolio of innovative businesses that align with our commitment to inventive product design. With over 320+ patents under our belt, we continue to create solutions that leave our customers asking, "how did I ever live without this?"

Recognized as #8 on America’s Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!

We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child’s potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation.

There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.

As an EMEA Sales Administrator and Analyst, you will play a vital role in supporting the EMEA Sales Team in driving business growth across the region. Reporting directly to the Director of Sales, International Markets, this position serves as a key operational link between customers and the Sales/Marketing teams. You will provide essential administrative and analytical support, ensuring smooth coordination of sales and marketing initiatives.

In addition, you will deliver timely reporting and data-driven insights to the Director of Sales and the wider EMEA Sales Team, contributing to effective decision-making and overall business expansion.

• Sales Reporting & Analysis:
  Prepare accurate monthly sales reports by collecting and consolidating data from retailers and distributors. Build reports into internal tools, create visual dashboards to highlight key insights, and deliver concise summaries to the Leadership Team.
• Conduct in-depth analysis of declining distributor performance, providing solution-oriented recommendations.
• Review international distributor orders, including rejections and potential cancellations, and identify solutions to optimize revenue.
• Provide administrative support to the Director of International Markets on global accounts (e.g., Lidl and Tier 1 distributor markets).
• Track and update monthly Sales and Marketing budgets.
• Category & Trade Marketing Support:
  Partner with the Trade Marketing Team to analyze category performance across Tier 1 and Tier 2 accounts, highlighting gaps versus overall distributor performance. Maintain and update distribution grids, working closely with the Category Team to address gaps and opportunities.
• Manage KPIs including stock levels, forecast accuracy, and commercial performance.
• Identify opportunities to improve distributor sales, margins, and overall contribution.
• Distributor & Account Management:
  Maintain consistent follow-up with key distributors and oversee smaller Tier 3 accounts remotely to achieve revenue targets and maximize brand potential.
• Prepare and distribute new product line information to distributors.
• Support sales presentations, product demonstrations, and other sales-related activities to strengthen distributor engagement and drive growth.
• Communicate key messages, marketing updates, and product changes clearly to distributors, ensuring consistent alignment with brand strategy.
• Coordinate requests from the Sales Team and distributors to ensure timely, high-quality support.
• Lead competitor pricing audits across EMEA…