Director, Global Patient Marketing - Epilepsy

As a global medtech company, we are driven by our Vision of changing the trajectory of lives for a new day and our Mission to create ingenious solutions that ignite patient turnarounds. Our relentless commitment to patients and strong legacy of innovation in healthcare are the foundation of our future. If you're looking for a new chance, a new beginning, a new trajectory, Liva Nova is where your talent can truly thrive.

Join our talented team members worldwide to become a pioneer of tomorrow-because at Liva Nova,
we don't just treat conditions - we aspire to alter the course of lives.

Full-Time | U.S. Based - Central or Eastern Time Zones | Medical Device

The Director of Patient Marketing - Epilepsy leads the strategy and execution of patient engagement initiatives for the company's Vagus nerve stimulation (VNS) therapy portfolio. This role drives efforts to increase Epilepsy awareness, education, and adoption among individuals living with drug-resistant epilepsy (DRE) and their caregivers, while supporting global (OUS) markets in adapting patient programs to local needs. This leader is responsible for shaping and scaling patient-centered programs worldwide, ensuring culturally relevant, compliant, and insight-driven initiatives that empower people living with epilepsy and their caregivers.

The ideal candidate brings 10+ years of patient marketing experience in medical devices or healthcare, with a strong background in digital activation, community education, patient advocacy partnerships, and HCP-patient pathway integration. This leader ensures patients and caregivers receive clear, empathetic, and compliant information to navigate the complexities of epilepsy treatment and VNS therapy.

• Make a Difference:
  Help patients access advanced neuromodulation therapies that improve quality of life.

• Global Influence:
  Lead patient marketing strategy across North America and Europe.

• Innovation at Scale:
  Design cutting-edge Direct-to-Consumer (DTC) multichannel campaigns to generate qualified leads and accelerate adoption.

• Collaboration & curiosity:
  Work with passionate teams in Marketing, Sales, and Market Access worldwide so find creative awareness strategies

• Career Growth:
  Be part of a dynamic organization committed to leadership development and operational excellence.

• Lead the U.S. and OUS patient marketing strategy for VNS therapy, focusing on awareness of drug-resistant epilepsy, treatment options, and the role of neuromodulation.

• Build patient journey maps that capture diagnostic delays, treatment barriers, emotional needs, and referral pathways to epileptologists and comprehensive epilepsy centers (CECs).

• Identify unmet patient needs across regions and shape campaigns that address access, stigma, diagnosis delays, and treatment understanding.

• Design cutting-edge Direct-to-Consumer (DTC) multichannel campaigns to generate qualified leads and accelerate adoption

• Lead digital-first patient engagement strategies across web, social, search, email, paid media, and community channels that educate and motivate patients/caregivers to explore VNS therapy.

• Lead generation and nurturing programs that help patients navigate treatment conversations with neurologists/epileptologists.

• Optimize performance across the patient funnel-awareness, engagement, lead generation, and treatment consideration.

• Create compliant, empathetic educational content on epilepsy, treatment options, VNS therapy expectations, and patient stories.

• Partner with Medical, Legal, and Regulatory for efficient and compliant asset review.

• Build strategic alliances with global epilepsy advocacy groups, international federations, regional chapters, and patient communities.

• Develop global patient ambassador programs that authentically represent diverse populations and geographies and elevate real experiences with VNS therapy.

• Build partnerships with key epilepsy organizations and advocacy groups (such as Epilepsy…