Associate Director, Marketing Communications MBA Admissions

Overview

Position Title: Associate Director, Marketing Communications for MBA Admissions

Posting Date: 01/09/2026

Open Until Filled: Yes

Position Number: 1129505

Location of Position: Hanover, NH

Remote Work Eligibility? Hybrid

Employment Category: Regular Full Time

Scheduled Months Per Year: 12

Scheduled Hours Per Week: 40

Is this a term position? No

Is this a grant funded position? No

FLSA Status: Exempt

Union Type: Not a Union Position

SEIU Level: Not an SEIU Position

Leads marketing and communications strategy for Tuck MBA program’s top- and mid-funnel enrollment efforts – from initial awareness and inquiry through pre-application nurture and application start – in alignment with the School’s mission, strategy, and institutional priorities. This position is responsible for building awareness of the Tuck MBA, engaging and nurturing prospective applicants, and driving high-quality leads into the application pipeline.

The role collaborates closely with colleagues in Admissions and the broader Tuck Marketing and Communications team.

Education and Years of

Experience:

Bachelors plus 6 or more years  experience or combination of education and experience

Skills, Knowledge and Abilities:

• Bachelor’s degree in marketing, communications, business, or a related field, or an equivalent combination of education and professional experience.
• Demonstrated experience in creating and executing integrated marketing strategies and lead-generation campaigns, ideally within higher education or mission-driven organizations.
• Strong digital marketing background with expertise in CRM systems (e.g., Slate, Salesforce, Hub Spot), marketing automation, and paid media strategies.
• Proficiency in interpreting data analytics to optimize campaign performance.
• Exceptional written, verbal, and visual communication skills with a keen eye for audience targeting.
• Understanding of the prospective student lifecycle and enrollment funnel best practices.

Familiarity with MBA or graduate business education landscapes.

Lorin Parker

Lorin Parker, Executive Director of Talent Management

Dartmouth College is an equal opportunity employer under federal law. We prohibit discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, marital status, or any other legally protected status. Applications are welcome from all.

Employment in this position is contingent upon consent to and successful completion of a pre-employment background check, which may include a criminal background check, reference checks, verification of work history, conduct review, and verification of any required academic credentials, licenses, and/or certifications, with results acceptable to Dartmouth College. A criminal conviction will not automatically disqualify an applicant from employment. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.

Not an essential function

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• Innovation and Planning:
  Envisions, articulates, and implements annual marketing plans for top- and mid-funnel MBA admissions efforts, including pre-application campaigns and messaging strategies. Uses market research and funnel data to evaluate and improve campaign effectiveness; adjusts tactics based on performance insights and evolving institutional goals. Proposes annual MBA marketing budget and adjusts priorities based on the direction…