Global Senior Brand Director, Oncology

Overview

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us.

If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Global Senior Brand Director, Oncology

The Global Senior Brand Director, Oncology supports the global product teams (PTs) with design and execution of the brand strategy to commercialize the Bayer PH portfolio of products. The job holder will be accountable to support PT with world-class marketing capabilities that addresses, adapts, and shapes the pharmaceutical environment and that delivers real value for all stakeholders ultimately committed to deliver medicines to our patients in need.

This position provides an opportunity for an experienced Global Marketeer to establish themselves as Brand Director for multiple brands, depending on the missions. Working within the Product Team (PT), also collaborating closely with cross functional team members and key Markets (as defined by the PT) to ensure co-creation of the marketing strategy and tactics for successful commercialization of the asset as well as LCM strategies.

This is a Whippany, NJ based position. Relocation may be available, if needed.

• Strategy
  • Lead and contributes to effective development and implementation of marketing strategies of the asset to enable world class commercialization plans
  • Lead development of brand plans and manages interface to markets in the development of integrated brand plan
  • Lead development of segmentation strategies (HCP and patient) and targeting framework
  • Lead development of the unbranded and branded key message framework, message architecture, and integrated brand communications strategy (HCP and Patient) incl. training guidance in collaboration with key markets
  • Develop Unbranded and Branded campaigns in line with the brand positioning
• Country Engagement
  • Champion global brand alignment by advising affiliates on brand strategy
  • Coordinate the interface to markets for learning cycles and best practice sharing
• Global Activation
  • Develop, deliver and evaluate integrated omnichannel plan and promotional guidance across multiple channels including leading global external initiatives and events (e.g. congress)
  • Lead development of Digital Health solutions that will drive differentiation and improve stakeholder’s experience
  • Coordinate consolidation and interpretation of market understanding and competitive environment of the brand therapeutic landscape and implication on Brand development and messaging
• Project Management
  • Provide strategic input into brand forecasting and business planning processes and partner with brand readiness team in the development of business cases for LCM and launch readiness
  • Ensure resource prioritization and budget management for global commercial activities and take enterprise view in resource allocation
  • Monitor, revaluate, and implement corrective measures to global deliverables using data-driven mindset
  • Manage key agencies
• Leadership & Capabilities
  • Demonstrate and embody VACC leadership, guiding teams in defining outcomes to deliver on the mission
  • Architect a value-creating system to unleash the passion and energy of our people
  • Catalyst who removes roadblocks to facilitate connections and collaboration
  • Coach who helps teams learn and build capabilities to create value for customers and stakeholders

Bayer seeks an incumbent who possesses the following:

• Minimum: BS or BA
• International/Global Strategic Brand Management experience
• Successful global or regional marketing experience is required
• Experience in managing external collaborations
• Excellent Communication Skills – Written and Verbal English Language
• Experience working in matrix-based teams. Strong collaboration/relationship-building…