Director, HCP Marketing- Elinzanetant

Overview

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where health for all, hunger for none is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and dedication, learning from diverse perspectives, expanding our thinking and redefining what’s possible. There are many reasons to join us. If you’re hungry to build a varied and meaningful career with a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Director, HCP Marketing – Elinzanetant

Bayer is committed to delivering science for a better life by advancing a portfolio of innovative treatments. The company has the passion and determination to develop medicines that help improve patient lives. Bayer has been a leader in WHC for over 100 years and is launching a new menopause treatment in the US. The HCP Director on the Women’s Healthcare Squad will be part of a growing team and directly contribute to the launch success of this new product.

They will lead the development and execution of branded initiatives for both HCP and patient audiences. The role will partner closely with Brand Leaders, the Customer Engagement team and Digital Strategy and Operations to ensure strategic alignment, executional excellence and optimal channel performance.

The primary responsibilities of this role, Director, HCP Marketing – Elinzanetant, are to:

• Develop and lead HCP customer-facing strategy and execution in partnership with the HCP team lead, and coordinate with the digital marketing lead to ensure optimal non-personal ecosystem and messaging synergy.
• Be accountable for creative, digital and production agencies; contribute to brand strategy development; lead implementation and execution of brand strategy and operational plans for HCP personal promotion.
• Collaborate with customer-facing teams and act as brand steward, ensuring brand strategy and positioning are at the center of all branded efforts.
• Lead planning and execution of customer-facing teams, POA meetings and off-cycle touchpoint meetings.
• Communicate with various levels, including head of marketing, marketing team and head of sales across US Sales and Marketing.
• Work with finance and control to monitor agency spend and channel optimization.
• Maintain frequent contact with both global and U.S. marketing to monitor and track developments and planning of key events, ensuring alignment.
• Partner with HCP marketing team to develop and optimize peer-to-peer programs and KOL engagement strategy to reach target customers with brand messaging and position Bayer as a preferred partner in Menopause.
• Collaborate with key cross-functional partners to ensure aligned brand execution across functions and support brand planning, including development of tactical plans and budgets.
• Use market research and analytics to ensure data-driven decision-making in support of strategy.
• Partner with Legal, Regulatory and Compliance to execute brand tactics efficiently and compliantly.
• Lead HCP agency of record and support vendor relationships; this position does not have direct reports but will collaborate across multiple stakeholder groups, taking on informal and project team leadership responsibilities.

Bayer seeks an incumbent who possesses the following:

• Bachelor’s degree with at least five to seven years of healthcare/pharma experience.
• At least two years of marketing experience.
• Ability to lead and influence key stakeholders on the overall marketing strategy and execution.
• Clear communication skills.
• Strong business acumen and strategic thinking.
• Ability to interact with upper management.
• Excellent decision-making capabilities.
• Business insight and analytics.
• Ability to manage ambiguity and lead without authority.

• Women’s Healthcare or related experience.
• Sales or sales training experience.
• Experience working through the Medical/Legal/Regulatory review process.

Employees can expect to be paid a salary between $ - $. Additional compensation may include a bonus or commission (if relevant). Benefits include health care, vision,…