Associate Media Director

Overview

Position at Fingerpaint Marketing. Reset your expectations of a health and wellness agency. Fingerpaint is driven by a collective spirit of possibility, curiosity, and a people-first culture. We attract top talent and provide a space to grow and collaborate in healthcare and wellness advertising.

We are looking for an Associate Media Director to join our team.

The Media team is responsible for developing comprehensive omnichannel media campaigns to meet client goals. This includes media channel strategy, tactical recommendations, RFP development, and projections analyses to determine spend by channel and by tactic. The media team gathers target audience insights from research tools and media partner insights (including consumption habits and channel preference) and collaborates with account, strategy, and creative teams to ensure media strategies are integrated within larger marketing programs and creative executions.

• Acts as team point person for group account assignments
• Initiates collaboration with the account team of key point people during planning, including internal capabilities and any partner agencies
• Prepares and presents agency capabilities, onboarding, and presentations to clients and/or internal account director
• Oversees the development, timing, and accuracy of planning deliverables, processes, and templates
• Develops and tracks client estimates
• Manages account service team expectations
• Collaborates with the account service team on finances/scoping, brainstorming, creative concepting, and client brand strategy meetings
• Monitors actual revenue/hours against estimates and takes appropriate action to avoid exceeding the estimates or to communicate to the client the need for adjustment

• 5-7+ years relevant experience and a Bachelor’s degree in digital marketing, business, or related field
• Minimum of 5+ years of media planning and buying experience within the pharmaceutical industry across HCP and DTC
• Solid understanding of media buying and planning, including a strong knowledge of the vendor landscape for both traditional and digital media across tactics (e.g., programmatic, endemic, EHR, point-of-care)
• Understands media principles, channel strategies, targeting nuances, and partners, and continues to learn and apply strategies
• Competency in media math, financial management, publisher terms and conditions, and performance reports
• Knowledge of media research tools (audience insights, competitive creative/spend)
• Expertise with cross-channel media tools (e.g., Comscore, SRDS, Double Click)
• Experience leveraging third-party research (e.g., Kantar) to inform media recommendations
• Strong organizational skills and attention to detail
• Proven ability to multitask and manage multiple projects effectively and work well under pressure to deliver high-quality work within tight deadlines
• Familiarity with Media Ocean buying platform
• Team player able to build relationships across internal counterparts (such as digital strategy, account, PM, etc.) as well as with outside vendors
• Highly proficient in Microsoft Office, including Excel, PowerPoint, and specific industry tools and technology (e.g., DCM)

Don’t meet every single requirement? That’s okay. Fingerpaint is committed to building a diverse, inclusive, and authentic workplace. If you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be the right candidate for this or other roles. Fingerpaint Group provides equal employment and affirmative action opportunities to all applicants and employees.

We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.