Deputy Director Content & Digital Communications NA PH

Deputy Director Content & Digital Communications NA PH

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ‘Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us.

If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

• Provides strategic counsel and partnership to brand and marketing teams, corporate communications and agency partners to support positioning the business favorably across a number of pharmaceutical brand areas through integrated paid, earned, social and owned channels and campaigns;
• Develops and executes creative, engaging and timely communications and campaigns for brand and above-brand initiatives with a focus on delivering best-in-class digital communications strategies. Aligns to key timelines and budget to produce measurable outcomes and successes. Partners closely with corporate, brand and marketing teams;
• Understands the Bayer and competitor landscape across Pharmaceuticals to ensure strategic positioning for Bayer’s launch and portfolio brands and to deliver on Pharmaceuticals’ outcomes in the company’s most critical market;
• Creates and optimizes key communications content and materials with a focus on innovative digital communications strategies and tactics;
• Establishes a robust and consistent measurement program to set/track goals;
• Harnesses key metrics to measure success, report progress against strategies and ensure continuous improvements, adjusting programming based on results;
• Extracts the best work from external agencies and manages plans to budget;
• Serves as member of NA communication, NA Pharma and Digital Communications squads to deliver on key communications initiatives that support business outcomes across Bayer NA.

Bayer seeks an incumbent who possesses the following:

• Bachelor’s degree;
• Experienced in cutting-edge technologies and in working across a variety of AI platforms;
• Strategic communications expertise in developing and implementing social and digital campaigns with strong capability to deliver successful metrics;
• Strong commercial focus and business acumen;
• Ability to work collaboratively across functions, departments and divisions within a matrixed structure to achieve business results.;
• Strong content generator who can take complex information and produce clear, compelling, and motivating content quickly for various stakeholders and via appropriate channels;
• A record of success and experience in advising and influencing executive-level leaders;
• Thinks strategically and executes at a high level to support our fast-moving and nimble organization and people-focused culture;
• A pleasure to work with and highly collaborative, inventive and a self-starter;
• Results focused and regularly considers measurement to drive comms effectiveness;
• Manages ambiguity well, viewing it as an opportunity vs a challenge;
• Flexible with the ability to shift gears quickly and seamlessly as business and stakeholder needs require;
• Proactive, out-of-the-box thinker; technologically savvy;
• Proficiency with digital communications and social media strategies and tools to increase employee engagement;
• Comfortable with medical and science-based content.

• Bachelor’s degree in journalism, communications, digital technology or similar field;
• 10-14 years’ experience with proven record of developing and executing strategic corporate and digital communications programs in pharma or a related industry preferred with a focus on brand and above-brand programs.

Employees can expect to be paid a salary between $137,007 to $205,510. Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc. This salary range is merely an…