Director Go-to-Market Strategy, Segmentation and Operations

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us.

If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

This position will report directly to the Executive Director Field Force Deployment, Targeting and Incentives and is a strategic leader responsible for shaping, operationalizing, and continuously optimizing the commercial go-to-market execution framework across U.S. Pharma brands. This role integrates advanced segmentation strategy, GTM design, AI-enabled automation, and cross-functional alignment to ensure the field is positioned to execute with precision, efficiency, and clarity.

This position collaborates with Field Operations Strategic leads, Customer Engagement, Product & Pipeline Leadership, first-line managers (AGMs), and second-line managers (SVPs) and serves as a trusted leader on go-to-market design, segmentation, targeting, field force sizing analyses, and deployment strategies to achieve launch and mature product sales & marketing objectives. The ideal candidate brings strategic thinking, strong commercial acumen, deep collaboration skills, and the ability to translate complex business needs into streamlined, scalable operational solutions.

• Lead the design, implementation, and evolution of GTM models that maximize field impact and align with business strategy, resource constraints, and market conditions;
• Manage quarterly updates and structural changes by assessing business trends, volume shifts, and competitive pressures, ensuring the model remains adaptive and relevant;
• Provide strategic oversight of deployment plans, ensuring recommendations are grounded in data, operationally feasible, and clearly communicated to field leadership;
• Drive cross-functional alignment with CE, Data, and Field Ops to ensure GTM changes are properly integrated into systems, processes, and field guidance materials;
• Develop and maintain forward-looking segmentation and targeting strategies that align to brand objectives, therapeutic context, and customer insights, ensuring that recommendations directly shape commercial priorities;
• Serve as a strategic advisor to brand squads, Customer Engagement, and cross-functional partners—translating complex data and market dynamics into clear strategic direction;
• Evaluate segmentation effectiveness through ongoing analytics and performance monitoring; proactively identify opportunities to refine and optimize targeting approaches;
• Translate strategic insights into executable field actions by partnering with analytics, CE, and Field Ops to operationalize enhancements at scale;
• Redesign and automate the roster management process to eliminate manual dependency, improve accuracy, and accelerate turnaround times;
• Leverage AI to revamp field resource/toolbox platforms, elevating usability, interface design, and overall experience for field teams;
• Build AI-enabled vacancy analyses and FFE impact assessments that allow rapid evaluation of territory gaps and scenario modeling for coverage decisions;
• Partner with Transformation/AI teams to identify, prioritize, and scale automation opportunities across key deployment and operations workflows;
• Collaborate with cross-functional partners to design a streamlined communication process/platform that reduces noise, increases clarity, and prioritizes the highest value content;
• Translate complex, highly technical or analytical information into simplified, consumable formats that enable better decision-making by field personnel;
• Partner with CE and Brand teams to ensure communication materials reinforce strategic priorities and are delivered with rigor and predictability;
• Act as a key liaison…