ASO Consultant

Senior Consultant | Marketing & Media @ Pivotal London | PPC | Paid Social | Programmatic | SEO | Media Planning & Buying

ASO Consultant – Beauty App

Location: UK Based - Remote

Model: Part-Time Contract (5 days per month for 12-18 months)

Start: Mid-December

We’re looking for an experienced ASO Consultant to lead the app store optimisation strategy for a major beauty retailer’s app. The role focuses on driving organic growth through strategic planning, implementation, and performance analysis across both Apple and Google app stores.

• Own and lead the ASO strategy, prioritising high-impact tactics to increase organic downloads
• Collaborate closely with internal Creative and ASA teams on both Apple and Google platforms
• Work directly with the client, attending bi-weekly calls and delivering clear, actionable monthly reporting
• Optimise titles, descriptions, and keywords (image and creative asset work is out of scope)
• Implement and test ASO tactics aligned with strategic goals
• Monitor and analyse performance using App Tweak

• Proven experience in ASO, with strong working knowledge of Apple and Google back-end platforms
• Excellent communication skills and experience in client-facing roles
• Ability to plan strategically and execute efficiently
• Comfortable working as a long-term partner on an ongoing account

If this sounds like you, and you’re available to start in mid-December
, please apply!