Business Analyst - D2C; w​/m​/d

About us

With passion, quality, and a spirit of innovation, we are shaping the future of dietary supplements – for better health, more joy in life, and greater impact. With natural elements
, Nature Love
, and Feel Natural
, Natsana unites three of the most successful and fastest-growing brands in the premium supplement sector under one roof. Since 2025, we have gained a strong partner in Bayer AG and merged with
gloryfeel to become a powerhouse of four unique brands.
Our drive? The vision of making health and well-being accessible to everyone – with natural products that not only meet the highest standards but also set new benchmarks in the market.
Our mission: To positively impact the everyday lives of millions of people across Europe – with science-based nutrition that is easy to integrate into any household and contributes to a better quality of life in the long term.

We are growing dynamically, ambitiously, and full of energy – with a company culture built on appreciation, team spirit, and transparent communication. We believe real impact happens when passion, excellence, and joy at work come together. Mediocrity? That’s not our style. We’re looking for changemakers who take ownership, challenge the status quo, and want to shape new paths together with us.

If you’re eager to push boundaries, make a real difference with your ideas, and don’t want to miss out on fun and lightheartedness along the way – then you’re the perfect fit for our
Natsana Allstars team
.

Business Analyst - D2C (f/m/d)
Employment:
Full-time 40 hours, unlimited, flexible working hours
Direct supervisor:
Director Data & AI Solutions
Team:
Data & AI Solutions

Location:

in our office in Düsseldorf or Hamburg, remote

D2C Insights & Analytics

• You develop and own D2C-specific dashboards, KPIs, and reports (e.g., conversion funnel, retention, AOV, CLV, ROAS, CAC), creating a solid foundation for data-driven decision-making in e-commerce

Data Products & Modeling

• You design, develop, and maintain analytical data products for the D2C domain (e.g., customer cohorts, marketing performance and attribution analyses) in close collaboration with business stakeholders

Attribution & Marketing Efficiency

• You analyze marketing channels and attribution models (e.g., first-/last-click, data-driven) and evaluate budget efficiency across all paid and organic touchpoints

Customer Journey & Lifecycle Analytics

• You identify growth and optimization opportunities along the customer journey through segmentation, lifecycle analyses, and the evaluation of A/B tests

Stakeholder Management & Consulting

• You work closely with D2C, marketing, and CRM teams and act as an analytical sparring partner, translating business questions into data-driven solutions

Process Automation & Innovation

• You support the continuous improvement of D2C processes through automation and contribute new analytical ideas

Data Quality & Documentation

• Together with Data Engineering, you ensure high data quality and document your analyses and insights clearly, tailored to the respective target audiences

• You have successfully completed a degree in business administration, preferably with a focus on procurement and logistics, or possess a comparable qualification
• Ideally, you have two to four years of professional experience in a similar role
• You bring initial experience in inventory planning and forecasting techniques
• You are proficient in MS Office, particularly Excel
• You demonstrate strong analytical thinking and the ability to operate effectively within cross-functional organizational structures
• You are characterized by a high level of initiative, a strong sense of responsibility, attention to detail, and reliability
• You have business-fluent German and English skills
• You are a team player with strong communication skills and an outgoing, approachable manner
• You are highly motivated and eager to drive impact together with the team

• You will be an important part of our diverse and open-minded team that supports and improves each other
• 30 paid vacation days - which you can take whenever it suits you in consultation with your…