Brand Specialist

Omnichannel Brand Engagement Project Lead

Function:
Marketing / Consumer Experience / Brand Engagement

Work Authorization:
You must be legally permitted to work in Canada.

Community is a creative lifestyle marketing communication agency that caters to a diverse and discerning group of clients. Our number one goal has always been to deliver. We deliver on commitments, we deliver effective strategies, we deliver distinctive and focused ideas, and we do so with passion and integrity.

Each member of our talented team brings something special and unique to the table. Together we produce exceptional quality work that is both innovative and effective. Here, we believe that through hard work, determination, imagination, and shameless audacity, that any dream can be realized and that anything is possible.

We’re looking for an Omnichannel Brand Engagement Project Lead to design and deliver connected consumer experiences across digital, retail, experiential, CRM, and partner channels. You’ll bring brand stories to life through seamless, insight driven journeys that drive awareness, engagement, and conversion.

Secondment:
In the execution of this role, you will be required to be seconded to a major client of Community. This secondment includes reporting to work at our client’s offices and taking directions and supervision directly from our client.

• Lead end-to-end planning and execution of omnichannel brand engagement programs.
• Connect online and offline touchpoints—CRM, digital, social, retail, events, and experiential—into one unified consumer journey.
• Partner with cross functional teams (CX, Digital, Trade, Retail, Experiential, Media) to integrate channels, align messaging, and ensure connected deployment.
• Manage agencies and external partners to deliver premium on brand activations.
• Oversee performance tracking, lead generation integration, and continuous optimization.
• Build and deploy consumer engagement mechanics that elevate the brand and deepen emotional connection.

• 4–7+ years in Omnichannel Marketing, Brand Engagement, CX, or Integrated Marketing.
• Experience running cross functional projects and multi-touch point campaigns.
• Strong understanding of consumer journeys, digital channels, and experiential marketing.
• Ability to translate strategy into execution through tight coordination and project leadership.
• Comfortable working in dynamic, fast paced environments with multiple stakeholders.

• Engagement quality and data capture
• Brand equity & consumer conversion
• Operational excellence across channels

Note:

Experience with in highly regulated industries is considered an asset (e.g., cannabis, alcohol, tobacco, vaping, cosmetics, pharma and financial institutions)

• A collaborative environment that empowers you to experiment and innovate
  .
• Competitive salary and benefits, flexible work programs (where applicable), and health & wellness support.
• Salary range: $70,000-$80,000
• A culture where everyone’s contribution is respected, and you truly belong
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Pulp&Fiber Inc. (Community) is an equal opportunity employer. It prohibits discrimination based on age, color, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. Pulp&Fiber Inc. is committed to creating and maintaining an inclusive and accessible workplace. If you are contacted for an interview and require accommodation during the interview process, please let us know.