Social Media Manager

At Dash Social, we're building the brand that defines what modern social marketing means. This role sits at the center of that mission. Social isn't just a channel for us, it's our identity. We're looking for someone who feels the same way.

As the owner of Dash Social's social marketing strategy, you'll be responsible for developing and executing a bold, data-driven vision for how our brand shows up online. You live and breathe social. You combine creativity with analytical precision; skilled in critical thinking, writing, research, and data analysis, with a strong eye for aesthetics.

Your work will shape how Dash Social communicates its brand and value to the world, driving awareness, lead generation, and company growth through inspired and strategic storytelling.

Responsibilities

Social Media Strategy:

Develop and implement a comprehensive social media strategy aligned with overall business and marketing objectives.

Shape and define our social identity, crafting a tone, presence, and narrative that position Dash as best-in-class among our competitors.

Identify target audience segments and optimize social media campaigns for maximum engagement and lead generation.

Content Creation and Curation:

Own the organic social content calendar, balancing creativity and data insights to guide channel strategy.

Partner with content marketing, design, and product teams to produce engaging, high-quality static and video content across platforms.

Write and edit compelling, on-brand short-form copy (captions, in-asset copy, video scripts, etc.) tailored to each channel.

Continuously monitor industry and platform trends to inform creative direction and innovation.

Platform Management:

Manage daily social media activity across social channels (i.e. Linked In, Meta, IG, Reddit, Quora, and emerging channels)
Stay up-to-date with the latest platform trends, tools, and best practices, acting as the center of excellence for social media.

Monitor and manage brand sentiment across owned channels, actively engaging in discussions to promote brand awareness, maintain trust, and ensure appropriate comment moderation.

Creator:

Lead Dash's Creator/Influencer strategy, inclusive of new partner identification, negotiations, briefing, asset approval, and reporting.

Build and nurture relationships with key industry influencers, partners, and customers, with the objective of developing long-term partnerships.

Collaborate with the Paid team to ensure creator content is optimized for performance and aligned with campaign objectives.

Performance:

Advise on channel KPIs, and report on the effectiveness of social campaigns, including engagement, reach, and conversions.

Own ongoing performance reporting across organic and creator campaigns, reporting to Director, Global Comms & Events and Senior Director, Lead Gen on optimizations and recommendations based on performance.

Own quarterly and annual reports, as well as strategic decks for evolving social strategy.

About You:

Social Native. You live and breathe social: understanding, driving and creating trends is second-nature.

Highly organized. You use task or project management software to stay on track and take pride in meeting deadlines.

Attention to detail. You have no tolerance for typos.

Possess impeccable writing skills, with the ability to adapt your writing style and tone of voice to various audiences.

Self-motivated. Ability to work heads down and maintain high productivity.

Are a people person. You function well in a team setting, and are able to communicate effectively with your team members, and cross-functionally.

Not afraid to take on new challenges and problem-solve. You are motivated by coming up with new ideas and taking risks.

Qualifications

Desired Skills and Experience2-4 years of experience in a similar role. Software-as-a-service, agency, or in-house (brand-side) social marketing experience preferred.

A degree with a focus in Marketing or Communications is preferred but not required.

Project management experience is an asset for this role.

Candidates with experience using Dash Social are welcome to apply.

We're looking for:
Attention to detail, Challenge driven, High level of initiative Highly-organized, Learning quickly, Strong written communication skills.

About Dash Social

Dash Social is a social media management platform that equips brands with intelligence and speed to stay ahead of the curve. Through its sophisticated cross-channel insights and workflow tools, Dash Social enables brands to create content that entertains, engages and drives consistent business results. To discover how Dash Social is empowering brands to outsmart social, visit  Dash Social, you will be given the opportunity to take risks, learn, and grow your career.

You'll be joining a talented, hardworking team with leading policies and practices recognized as a top employer in Canada.

Other Information

At Dash Social, we strive to build great solutions that solve real problems for marketers, and are unabashed about our unique ability to be…