Director, Marketing & Communications

Locations:
Halifax, NS or New Glasgow, NS

Employment Type:

Permanent, Hybrid

Hawthorne Recruitment is proud to partner with Crombie on the search for a Director, Marketing and Communications. This is a senior leadership opportunity to strengthen how Crombie communicates, internally and externally, while adding strategic marketing capability to support leasing, operations, and growth across the platform.

About Crombie
Crombie is a leading real estate owner, operator, and developer with a national footprint and deep community presence. In an organization that is active across markets and asset types, communications is integral to how we operate, align, and deliver.

It is a core capability that affects culture, reputation, tenant relationships, leasing momentum, and how Crombie shows up with our partners and communities.

This values-driven, collaborative approach is a key reason Crombie is consistently voted one of  Atlantic Canada’s Top Employers . People love working there for the flexible, hybrid work schedules, funding assistance for professional dues and education, fitness support, corporate discount rates, and a strong, diverse environment. Crombie also offers a competitive total compensation package, including comprehensive flex benefit, performance-based incentive plans, wellness reimbursements, vacation, and a defined contribution pension plan.

The Opportunity
Reporting to the Senior Vice President, People and Culture, the Director will lead an integrated communications and marketing function with accountability for enterprise communications, brand strategy, reputation management and strategic marketing.

Operating across regions and time zones, Crombie requires a leader who can bring clarity, consistency and strategic alignment across the organization while remaining closely connected to on-the-ground business activity. This role is designed to bring a proactive, insight-driven discipline that supports business growth, strengthens reputation and reinforces stakeholder trust. Crombie is seeking a leader who can quickly establish structure and momentum and brings a modern communications lens and a solid execution mindset to elevate both internal and external impact.

Key Responsibilities

Lead and develop a high-performing, integrated team  with clear priorities, accountability, and elevated standards.

Lead enterprise marketing and communications strategy  aligned with business priorities, positioning and growth objectives.

Enhance internal communications , by strengthening leadership visibility, change communications, and employee engagement through clear and consistent messaging.

Drive external communications and reputation , including PR, media relations, executive profiling, issues management, storytelling, and corporate positioning across owned, earned and shared channels.

Build a proactive communications cadence  through editorial calendars, campaign frameworks, planning tools, and repeatable processes.

Partner cross-functionally with leasing and operations leadership  to deliver marketing that supports leasing activity and strengthens tenant and community engagement.

Steward and evolve the Crombie brand , ensuring consistency, relevance and differentiation across all channels marketing assets.

Lead digital  and content strategy optimizing Crombie’s presence across web, social, and corporate platforms to drive engagement with key audiences.

Build measurement frameworks and KPIs  to track and improve effectiveness and demonstrate impact.

The Ideal Candidate
You are a senior communications leader with 10+ years of progressive experience across communications and marketing, with a proven track record of building and leading teams in complex environments. You bring a modern, integrated approach to communications who sets clear direction, reinforces high standards, and creates the conditions for people to do great work. You are a trusted advisor bringing strong judgment, exceptional writing, and the credibility to advise the CEO, executive team and senior leaders.

You are comfortable navigating a national organization, building relationships across functions, and maintaining a communications focus…